How the Fire Safety and Security Industry organised a trade show with 2500 businesses, with the help of The Testament®.
Challenge
The trade show in context is one of the leading events for security, fire, and safety professionals in the fastest growing major economy in the country. The client organizing the trade show on an annual basis is one of the largest trade show organizers in Asia. The client partnered with The Testament® to conduct an on-ground visitor acquisition drive across the city of Delhi.
Solution
The Testament® activated 10 Facilitators to work for 20 Days totaling in 200 Man Days. The target business segment was broken down into the following components:
Security Surveillance
- Manufacturers
- Distributors
- Wholesalers
- Retailers
Fire Safety Equipment’s
- Manufacturers
- Distributors
- Wholesalers
- Retailers
The Testament® primarily worked on:
- Extensive Demographic Research of the relevant business prospects
- In-house technological tools like MARKET ACQUIRE® to consolidate registration data along with pitch recordings and geo-coordinates.
- Training Video and ENGAME® to train and engage marketing facilitators
- Comprehensive Quality Check on the data received at the backend through stringent internal processes
- Follow up on-ground activities with tele-calling drive to increase retention
Results
- 2500 visitors acquired in 20 days
- Sold Out trade show
- Regional On-Ground Data for future trade shows
The Testament® has acquired visitors for two Fire Safety and Security Trade Shows for two consecutive years, with a combined visitor count of 5000.