How The Testament^® helped a printing and packaging business exhibition gather 1200 visitors.

Challenge

The exhibition aims to showcase the latest machinery, ancillary and materials for the industry and act as launch pad for new products from manufacturers. The event is a global brand and enjoys a dedicated support of business in this industry worldwide.

The organizer looked to bring footfall to the event for which it required reaching out to printers, packaging companies and label makers in Delhi NCR. The Testament® stepped up to this challenge and leveraged its expertise in visitor acquisition.

Solution

To meet the objectives of the project, The Testament® deployed 8 on-ground facilitators over a period of 13 days. Equipped with The Testament®’s proprietary technology, Market Acquire, which helps collect pitches, location and photographs, the facilitators visited various businesses in the target group.

To correctly deliver the value proposition, these facilitators were also trained beforehand and monitored to ensure highest quality of delivery.

In total, over 100 man-days were invested in this project.

Results

• 1200 Visitors acquired in 2 weeks
• Business Opportunities for visitors
• Acquired Data for future exhibitions