Visitor Acquisition For Power Sector Business Exhibition

How The Testament® brought 1500+ businesses to a power sector business exhibition.

 

Challenge

The event is the largest congregation of the Indian Electrical ecosystem and power sector ecosystem. Its participants are businesses looking for power and electricity solutions in their own domain or are offering such services and products. The event focusses on intelligent electricity and technologies such as – smart grids, smart transformers, cost effective wires and other related products.

The event venue was Delhi NCR and the company required to invite businesses to attend this event. The Testament® offered its disrupting technology and workforce to address this challenge.

Solution

To bring in visitors for the event, 8 facilitators were deployed over a period of two weeks effectively putting in over 150 man-days in the project. The executives for this activity were the trained and technology equipped on-ground marketing facilitators who leveraged The Testament®’s training and in-house app, Market Acquire to track their pitches and ensure the highest quality of pitches delivery.

Their target group were organisations like Hotels, hospitals, corporate houses, electrical product dealers, etc.

Results

  • 1500+ Visitors acquired in 2 weeks
  • Business Opportunities for exhibitors and visitors
  • Data Acquisition for future exhibitions