Water purification company acquires 150 businesses in 4 days with the help of The Testament’s Market Acquisition Capabilities

Challenge

The organisation in context is a leading water purification solutions provider in the country. As a method of related diversification, the company seeked to venture into the packaged drinking water segment. To increase their revenue streams in the packaged drinking water segment, the company decided to target various corporate offices in Gurugram. However, reaching out to needed a way to acquire these businesses without incurring significant salesforce costs.

Solution

The Testament activated 4 facilitators for this project. The facilitators were trained about the company’s products and deployed to different corporate clusters of Gurugram. The facilitators encompassed the market and were able to acquire 150 corporate houses within 4 days.

Results

• 150 customers in 4 days
• Approximately Rs. 90 Lakhs increase in annual revenues
• Successful entry into packaged drinking water segment