Biggest Problem with Market Research business, and How It’s Solved

Market Research has earned its share of importance in the history of corporate success. Despite a few Edsels, strategic planning with adequate Market Research is expected to yield results and is thought of as the way to go. Read More

Below The Line - BTL

Why BTL is Dying and How you could Save it: A Marketeer’s Perspective

In the era of precisely targeted, often effective and cheap marketing through various online mediums, one might wonder how relevant offline marketing really is.

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