How The Testament® brought 1500+ businesses to a power sector business exhibition.

Challenge

The event is the largest congregation of the Indian Electrical ecosystem and power sector ecosystem. Its participants are businesses looking for power and electricity solutions in their own domain or are offering such services and products. The event focusses on intelligent electricity and technologies such as – smart grids, smart transformers, cost effective wires and other related products.

The event venue was Delhi NCR and the company required to invite businesses to attend this event. The Testament^® offered its disrupting technology and workforce to address this challenge.

Solution

To bring in visitors for the event, 8 facilitators were deployed over a period of two weeks effectively putting in over 150 man-days in the project. The executives for this activity were the trained and technology equipped on-ground marketing facilitators who leveraged The Testament®’s training and in-house app, Market Acquire to track their pitches and ensure the highest quality of pitches delivery.

Their target group were organisations like Hotels, hospitals, corporate houses, electrical product dealers, etc.

Results

• 1500+ Visitors acquired in 2 weeks
• Business Opportunities for exhibitors and visitors
• Data Acquisition for future exhibitions

How the Fire Safety and Security Industry organised a trade show with 2500 businesses, with the help of The Testament^®.

Challenge

The trade show in context is one of the leading events for security, fire, and safety professionals in the fastest growing major economy in the country. The client organizing the trade show on an annual basis is one of the largest trade show organizers in Asia. The client partnered with The Testament® to conduct an on-ground visitor acquisition drive across the city of Delhi.

Solution

The Testament^® activated 10 Facilitators to work for 20 Days totaling in 200 Man Days. The target business segment was broken down into the following components:

Security Surveillance 

• Manufacturers
• Distributors
• Wholesalers
• Retailers

Fire Safety Equipment’s

• Manufacturers
• Distributors
• Wholesalers
• Retailers

The Testament^® primarily worked on:

• Extensive Demographic Research of the relevant business prospects
• In-house technological tools like MARKET ACQUIRE^® to consolidate registration data along with pitch recordings and geo-coordinates.
• Training Video and ENGAME^® to train and engage marketing facilitators
• Comprehensive Quality Check on the data received at the backend through stringent internal processes
• Follow up on-ground activities with tele-calling drive to increase retention

Results

• 2500 visitors acquired in 20 days
• Sold Out trade show
• Regional On-Ground Data for future trade shows

The Testament® has acquired visitors for two Fire Safety and Security Trade Shows for two consecutive years, with a combined visitor count of 5000.

How a trade show on the Kitchen and Bath Industry organised a trade show with 3500 businesses, with the help of The Testament^®.

Challenge

Trade fairs are strategic platforms, bringing the industry together. The trade fair in the Kitchen and Bath industry, organised by the client in context, creates such a platform, uniting both industry members with each other and members of the trade with their buyer and specifier groups. The trade fair is organised on annual basis in Delhi. In order to acquire visitors for the event, the client partnered with The Testament® to conduct an on-ground visitor acquisition drive across the cities of Delhi, Sonipat, Panipat, Dehradun, Jalandhar, Lucknow and Ludhiana.

Solution

After discussion with the client, the target business segment was fixed at:

• Ceramic stores
• Hardware stores
• Bath and Kitchen elements stores
• Architects
• Designers
• Real Estate developers

The Testament^® used:

• Extensive Demographic Research of the relevant business prospects
• In-house technological tools like MARKET ACQUIRE® to consolidate registration data along with pitch recordings and geo-coordinates.
• Training Video and ENGAME® to train and engage marketing facilitators
• Comprehensive Quality Check on the data received at the backend through stringent internal processes
• Follow up on-ground activities with tele-calling drive to increase retention

Results

• 3500 visitors acquired in 20 days
• Sold Out trade show
• Regional On-Ground Data for future trade shows