How a trade show organizer acquired 600 visitors for its Health Care trade show, with the help of The Testament^®

Challenge

Trade fairs are strategic platforms, bringing the industry together. The trade fair in the health care industry, organised by the client in context, creates such a platform, uniting both industry members with each other and members of the trade with their buyer and specifier groups. The trade fair in context is on the Indian Health Care industry, being organised on an annual basis in the capital city of Delhi. Based on recent data, the Indian healthcare market, which is worth around $100 billion, will likely grow at a CAGR of 23 per cent to $280 billion by 2020. The client in context is one of the largest and oldest non-governmental body in the country with policy advisory as one of its primary functions. It also organises trade fairs on various industries to spur buyer-seller interaction and give impetus to economic growth in turn. In order to acquire visitors for the event, the client partnered with The Testament^® to conduct an on-ground visitor acquisition drive across Delhi for 2 weeks.

Solution

For the visitor acquisition drive, the target group was set as:

• Large hospitals
• Established nursing homes
• Popular medical clinics

The Testament activated 6 Faciliatators for this project, for 10 Working Days. The facilitators were tasked with acquiring business visitors for the trade show by pitching about the value proposition of the trade show. They were trained on the proprietary technology tool of The Testament – EnGame®, which gamifies training to better engage the facilitators.

While acquiring business visitors, the facilitators were equipped with Market Acquire app, The Testament’s proprietary technology. While this helped the facilitators to ensure no data was lost in the process of acquisition, the company received constant on ground data in the form of Voice Recorded Pitches, GPS Tracked Location History and On Ground Photographs of the pitch.

Results

• 600 visitors acquired in 10 days
• Sold Out trade show
• On Ground Business Data for future trade shows

How The Testament® brought 1500+ businesses to a power sector business exhibition.

Challenge

The event is the largest congregation of the Indian Electrical ecosystem and power sector ecosystem. Its participants are businesses looking for power and electricity solutions in their own domain or are offering such services and products. The event focusses on intelligent electricity and technologies such as – smart grids, smart transformers, cost effective wires and other related products.

The event venue was Delhi NCR and the company required to invite businesses to attend this event. The Testament^® offered its disrupting technology and workforce to address this challenge.

Solution

To bring in visitors for the event, 8 facilitators were deployed over a period of two weeks effectively putting in over 150 man-days in the project. The executives for this activity were the trained and technology equipped on-ground marketing facilitators who leveraged The Testament®’s training and in-house app, Market Acquire to track their pitches and ensure the highest quality of pitches delivery.

Their target group were organisations like Hotels, hospitals, corporate houses, electrical product dealers, etc.

Results

• 1500+ Visitors acquired in 2 weeks
• Business Opportunities for exhibitors and visitors
• Data Acquisition for future exhibitions

How the Operational Health and Safety Industry organised a trade show with 2000 businesses, with the help of The Testament^®.

Challenge

Occupational health and safety is a multidisciplinary field concerned with the safety, health, and welfare of people at work. The goals of occupational safety and health programs include to foster a safe and healthy work environment. The client in context is one of the largest trade show organizers on the continent. The trade show in context was one on the OHS industry to be held in Mumbai and required close to 2000 visitors. The client partnered with The Testament® to conduct an on-ground visitor acquisition drive across the city of Mumbai.

Solution

The Testament^® activated 6 Facilitator’s to work for 25 Days totaling in 150 Man Days. The target business segment was broken down into the following components:

• Manufacturing units
• Fabricators
• Factories
• Safety equipment dealers
• Architects
• Developers
• Corporate

The Testament^® primarily worked on:

• Extensive Demographic Research of the relevant business prospects in the field of Occupational Safety Industry.
• Utilization of in-house technological tools like MARKET ACQUIRE^® to consolidate registration data along with pitch recordings and geo-coordinates.
• A Training Video was produced to help train the resources and improve retention.
• Comprehensive Quality Check on the data received at the backend through stringent internal processes.

Results

• 2000 visitors acquired in 25 days
• Sold Out trade show
• Regional On Ground Data for future trade shows

The Testament^® has acquired visitors for two Occupational Health and Safety Trade Shows for two consecutive years, with a combined visitor count of 4000.

How the Fire Safety and Security Industry organised a trade show with 2500 businesses, with the help of The Testament^®.

Challenge

The trade show in context is one of the leading events for security, fire, and safety professionals in the fastest growing major economy in the country. The client organizing the trade show on an annual basis is one of the largest trade show organizers in Asia. The client partnered with The Testament® to conduct an on-ground visitor acquisition drive across the city of Delhi.

Solution

The Testament^® activated 10 Facilitators to work for 20 Days totaling in 200 Man Days. The target business segment was broken down into the following components:

Security Surveillance 

• Manufacturers
• Distributors
• Wholesalers
• Retailers

Fire Safety Equipment’s

• Manufacturers
• Distributors
• Wholesalers
• Retailers

The Testament^® primarily worked on:

• Extensive Demographic Research of the relevant business prospects
• In-house technological tools like MARKET ACQUIRE^® to consolidate registration data along with pitch recordings and geo-coordinates.
• Training Video and ENGAME^® to train and engage marketing facilitators
• Comprehensive Quality Check on the data received at the backend through stringent internal processes
• Follow up on-ground activities with tele-calling drive to increase retention

Results

• 2500 visitors acquired in 20 days
• Sold Out trade show
• Regional On-Ground Data for future trade shows

The Testament® has acquired visitors for two Fire Safety and Security Trade Shows for two consecutive years, with a combined visitor count of 5000.

How The Testament^® helped a construction and infrastructure business exhibition gather 3500 visitors in one month.

Challenge

The exhibition showcases latest offerings in core categories encompassing concrete & construction, construction equipment, construction chemical, and commercial & industrial flooring. The event provides excellent opportunities to industry professionals such as Architects, Civil Engineers, Consultants, Contractors, Developers, Procurement Managers and Consultants from major construction and infrastructure companies to interact, network and exchange insights with exhibitors from across the industry. 

The event organizer required businesses to get a high footfall for the event in Mumbai. The challenge was also to bring in local visitors but also from other cities. The company employed the Testament^®’s expertise for this.

Solution

In order to achieve this goal, The Testament® activated 12 on-ground facilitators who reached out to concerned businesses in 11 cities namely Mumbai, Nashik, Nagpur, Delhi, Pune, Chandigarh, Belgaum, Ahmedabad, Baroda, Surat and Jaipur over a period of 27 days with 300 man days being invested for this. 

Apart from a training program that all facilitators undergo, they are also equipped with The Testament’s proprietary technology Market Acquire® to record the pitches, GPS location and photographs to validate the on-ground data collected.

Results

• 3500 Visitors acquired in 27 days
• Networking Opportunities for teachers
• Acquired Data for future exhibitions