How a trade show on the Kitchen and Bath Industry organised a trade show with 3500 businesses, with the help of The Testament^®.

Challenge

Trade fairs are strategic platforms, bringing the industry together. The trade fair in the Kitchen and Bath industry, organised by the client in context, creates such a platform, uniting both industry members with each other and members of the trade with their buyer and specifier groups. The trade fair is organised on annual basis in Delhi. In order to acquire visitors for the event, the client partnered with The Testament® to conduct an on-ground visitor acquisition drive across the cities of Delhi, Sonipat, Panipat, Dehradun, Jalandhar, Lucknow and Ludhiana.

Solution

After discussion with the client, the target business segment was fixed at:

• Ceramic stores
• Hardware stores
• Bath and Kitchen elements stores
• Architects
• Designers
• Real Estate developers

The Testament^® used:

• Extensive Demographic Research of the relevant business prospects
• In-house technological tools like MARKET ACQUIRE® to consolidate registration data along with pitch recordings and geo-coordinates.
• Training Video and ENGAME® to train and engage marketing facilitators
• Comprehensive Quality Check on the data received at the backend through stringent internal processes
• Follow up on-ground activities with tele-calling drive to increase retention

Results

• 3500 visitors acquired in 20 days
• Sold Out trade show
• Regional On-Ground Data for future trade shows

How The Testament^® helped a printing and packaging business exhibition gather 1200 visitors.

Challenge

The exhibition aims to showcase the latest machinery, ancillary and materials for the industry and act as launch pad for new products from manufacturers. The event is a global brand and enjoys a dedicated support of business in this industry worldwide.

The organizer looked to bring footfall to the event for which it required reaching out to printers, packaging companies and label makers in Delhi NCR. The Testament® stepped up to this challenge and leveraged its expertise in visitor acquisition.

Solution

To meet the objectives of the project, The Testament® deployed 8 on-ground facilitators over a period of 13 days. Equipped with The Testament®’s proprietary technology, Market Acquire, which helps collect pitches, location and photographs, the facilitators visited various businesses in the target group.

To correctly deliver the value proposition, these facilitators were also trained beforehand and monitored to ensure highest quality of delivery.

In total, over 100 man-days were invested in this project.

Results

• 1200 Visitors acquired in 2 weeks
• Business Opportunities for visitors
• Acquired Data for future exhibitions

How a trade show on the services sector gathered 6000 businesses across industries, with the help of The Testament^®

Challenge

The client in context is one of the largest and oldest non-governmental body in the country with policy advisory as one of its primary functions. It also organizes trade fairs on various industries to spur buyer-seller interaction and give impetus to economic growth in turn and was in the process of organizing a mega trade show on the entire service sector. Approximately twenty-one industries were targeted for the show, and hence acquiring visitors across all industries was extremely difficult. For the process of visitor acquisition, the client partnered with The Testament^® to conduct an on-ground visitor acquisition drive across Delhi for 2 weeks.

Solution

The service sector was broken down to 21 specific industries. Some of them were:

• Information Technology Services
• Financial Services
• Construction
• Logistics
• Printing
• Media & Entertainment
• Manufacturing
• Organised Retail
• Architecture

The Testament activated 20 Facilitators for this project, for 25 Working Days. The facilitators were tasked with acquiring business visitors for the trade show by pitching about the value proposition of the trade show. They were trained on the proprietary technology tool of The Testament – ENGAME^®, which gamifies training to better engage the facilitators.

While acquiring business visitors, the facilitators were equipped with Market Acquire app, The Testament’s proprietary technology. While this helped the facilitators to ensure no data was lost in the process of acquisition, the company received constant on ground data in the form of Voice Recorded Pitches, GPS Tracked Location History and On Ground Photographs of the pitch.

The on-ground acquisition process was followed up by a tele-calling drive to all generated leads to increase lead conversion ratio for the client.

Results

• 6000 Visitors acquired in 25 days
• Education Pavilion visited by 15 Schools, 200 Students
• Extensive Brand Awareness

How a tailoring start-up acquired 350 customers on it’s platform, with the help of The Testament^®

Challenge

The organisation in context was a start-up providing tailoring services on demand across the city of Bangalore. As a newly founded start-up, the organisation lacked a large user base. As a part of its growth strategy, the company partnered with The Testament to on board customers on its platform without increasing its own headcount as an organisation.

Solution

The Testament^® deployed 2 facilitators for the customer acquisition drive, who were to conduct the drive across the city of Bangalore. The facilitators were provided training about the value proposition of the service, along with the data points required to register a user on the platform. The customer acquisition process was augmented with The Testament’s proprietary technology- Market Acquire^®. While this helped the facilitators ensure no data was lost in the process of acquisition, the company received constant on ground data in the form of voice recorded pitches, GPS tracked location history and on ground photographs of the pitch.

On ground customer acquisition was followed by a tele-calling drive to solidify the acquisition process for each customer.

Results

• 325 Users on-boarded in 6 days
• Successful Entry in the tailoring services segment
• Clear Insights into its target group

Leading cab aggregator acquires 1500 drivers in Delhi NCR with the help of The Testament® using its Market Acquisition Capabilities

Challenge

As the cab aggregator space in India heats up with intense competition between global and domestic players, it has become imperative for aggregators to on-board more drivers on its platform to gain competitive advantage. The company in context is one of the leading cab aggregators of the country on an expansionary growth trajectory. To fuel this growth, the company strategized to conduct an on-ground driver acquisition drive in partnership with The Testament.

Solution

For this driver acquisition project, The Testament® activated 20 facilitators across Delhi NCR for 3 months. Data Centres equipped with laptops and wi-fi networks were setup across important junctions which were to be used by facilitators for driver registration.

The facilitators were tasked with:

• Provide Information to the retailers regarding the service
• Demonstrate the features of the portals
• Acquire requisite details of the interested retailers for account creation

Once drivers were registered on the platform, they were then trained on the company’s process for effective operations, with The Testament’s training assistance services.

Results

• 1500 drivers on-boarded in 60 days
• Increased driver base in Delhi NCR
• Better process adherence by better trained drivers