Operational safety

Visitor Acquisition For A Trade Fair On Occupational Safety

How the Operational Health and Safety Industry organised a trade show with 2000 businesses, with the help of The Testament®.

 

Challenge

Occupational health and safety is a multidisciplinary field concerned with the safety, health, and welfare of people at work. The goals of occupational safety and health programs include to foster a safe and healthy work environment. The client in context is one of the largest trade show organizers on the continent. The trade show in context was one on the OHS industry to be held in Mumbai and required close to 2000 visitors. The client partnered with The Testament® to conduct an on-ground visitor acquisition drive across the city of Mumbai.

Solution

The Testament® activated 6 Facilitator’s to work for 25 Days totaling in 150 Man Days. The target business segment was broken down into the following components:

  • Manufacturing units
  • Fabricators
  • Factories
  • Safety equipment dealers
  • Architects
  • Developers
  • Corporate

The Testament® primarily worked on:

  • Extensive Demographic Research of the relevant business prospects in the field of Occupational Safety Industry.
  • Utilization of in-house technological tools like MARKET ACQUIRE® to consolidate registration data along with pitch recordings and geo-coordinates.
  • A Training Video was produced to help train the resources and improve retention.
  • Comprehensive Quality Check on the data received at the backend through stringent internal processes.

Results

  • 2000 visitors acquired in 25 days
  • Sold Out trade show
  • Regional On Ground Data for future trade shows

The Testament® has acquired visitors for two Occupational Health and Safety Trade Shows for two consecutive years, with a combined visitor count of 4000.

Baby care

Visitor Acquisition For A Trade Fair On Baby Care Industry

How a trade show on the Baby Care Industry organised a trade show with 10,000 visitors, with the help of The Testament®

Challenge

The baby care market in India is expected to grow at an annual rate of over 17% in terms of revenues during the 2014-2019 period to reach over $31 billion, from $14 billion. Trade fairs are strategic platforms, bringing the industry together. The trade fair in the Bath industry, organised by the client in context, creates such a platform, uniting both industry members with each other and members of the trade with their buyer and specifier groups. The trade fair is organised on annual basis in Mumbai. In order to acquire visitors for the event, the client partnered with The Testament® to conduct an on-ground visitor acquisition drive across 21 cities of the country like Mumbai, Pune, Chandigarh, Kanpur, Lucknow, Kolkata etc.

Solution

After discussion with the client, the target business segment was fixed at:

  • Supermarkets
  • Gift shops
  • Toy shops
  • Baby products
  • Maternity products
  • Children’s clothing shops

The Testament® used:

  • Extensive Demographic Research of the relevant business prospects
  • In-house technological tools like MARKET ACQUIRE® to consolidate registration data along with pitch recordings and geo-coordinates.
  • Training Video and ENGAME® to train and engage marketing facilitators
  • Comprehensive Quality Check on the data received at the backend through stringent internal processes
  • Follow up on-ground activities with tele-calling drive to increase retention

Results

  • 10,000 visitors acquired in 2 months
  • Sold Out trade show
  • On Ground Business Data across the country