Why digital marketing fails the gaming industry, and what’s the alternative

An aloof gaming community is being carpet bombed with marketing tactics with no emphasis on buying experience. Is this a big problem? Read More

Service Sector

Visitor Acquisition For A Trade Fair On Services Sector

How a trade show on the services sector gathered 6000 businesses across industries, with the help of The Testament®


The client in context is one of the largest and oldest non-governmental body in the country with policy advisory as one of its primary functions. It also organizes trade fairs on various industries to spur buyer-seller interaction and give impetus to economic growth in turn and was in the process of organizing a mega trade show on the entire service sector. Approximately twenty-one industries were targeted for the show, and hence acquiring visitors across all industries was extremely difficult. For the process of visitor acquisition, the client partnered with The Testament® to conduct an on-ground visitor acquisition drive across Delhi for 2 weeks.


The service sector was broken down to 21 specific industries. Some of them were:

  • Information Technology Services
  • Financial Services
  • Construction
  • Logistics
  • Printing
  • Media & Entertainment
  • Manufacturing
  • Organised Retail
  • Architecture

The Testament activated 20 Facilitators for this project, for 25 Working Days. The facilitators were tasked with acquiring business visitors for the trade show by pitching about the value proposition of the trade show. They were trained on the proprietary technology tool of The Testament – ENGAME®, which gamifies training to better engage the facilitators.

While acquiring business visitors, the facilitators were equipped with Market Acquire app, The Testament’s proprietary technology. While this helped the facilitators to ensure no data was lost in the process of acquisition, the company received constant on ground data in the form of Voice Recorded Pitches, GPS Tracked Location History and On Ground Photographs of the pitch.

The on-ground acquisition process was followed up by a tele-calling drive to all generated leads to increase lead conversion ratio for the client.


  • 6000 Visitors acquired in 25 days
  • Education Pavilion visited by 15 Schools, 200 Students
  • Extensive Brand Awareness
Gaming Industry

Visitor Acquisition For A Trade Fair On Gaming Industry

How a trade show organizer reached out to 30,000 students for its Gaming Industry trade show, with the help of The Testament®


With the increase in digital literacy, internet penetration and youth population of the country, the gaming industry is set to grow at a rapid pace. Currently valued at USD 890 million, the Indian Gaming Industry is estimated for the annual growth rate of 14.3 percent with mobile Gaming taking the lead at 71% share. The client in context is an organizer of trade shows in various sectors of the economy, gaming being one of them. The supply side for the gaming industry is met by animators, designers, gaming developers etc. while the demand side is met primarily by the youth population of the country.


The Testament® took a holistic approach towards creating awareness and generating leads for the event. The omnichannel approach consisted of:

  • Social media marketing
  • Direct mailing
  • Cold Calling
  • Establishing tie-ups with institutions

The target group for the event was the college going youth population of Delhi. To effectively target this segment,

The Testament® reached out to:

  • 50 colleges in Delhi NCR
  • All animation institutes of Delhi


  • Connection with 30,000 Students
  • Widespread Awareness among its target audience
  • Extensive on-ground data providing Insights into target industries