How a trade show on the services sector gathered 6000 businesses across industries, with the help of The Testament®
The client in context is one of the largest and oldest non-governmental body in the country with policy advisory as one of its primary functions. It also organizes trade fairs on various industries to spur buyer-seller interaction and give impetus to economic growth in turn and was in the process of organizing a mega trade show on the entire service sector. Approximately twenty-one industries were targeted for the show, and hence acquiring visitors across all industries was extremely difficult. For the process of visitor acquisition, the client partnered with The Testament® to conduct an on-ground visitor acquisition drive across Delhi for 2 weeks.
The service sector was broken down to 21 specific industries. Some of them were:
- Information Technology Services
- Financial Services
- Media & Entertainment
- Organised Retail
The Testament activated 20 Facilitators for this project, for 25 Working Days. The facilitators were tasked with acquiring business visitors for the trade show by pitching about the value proposition of the trade show. They were trained on the proprietary technology tool of The Testament – ENGAME®, which gamifies training to better engage the facilitators.
While acquiring business visitors, the facilitators were equipped with Market Acquire app, The Testament’s proprietary technology. While this helped the facilitators to ensure no data was lost in the process of acquisition, the company received constant on ground data in the form of Voice Recorded Pitches, GPS Tracked Location History and On Ground Photographs of the pitch.
The on-ground acquisition process was followed up by a tele-calling drive to all generated leads to increase lead conversion ratio for the client.
- 6000 Visitors acquired in 25 days
- Education Pavilion visited by 15 Schools, 200 Students
- Extensive Brand Awareness
Reach out via the form below or give us a call us at (011) 4750-5811 to learn how you can successfully meet your business objectives.