Challenge

Vaping and E-cigarettes are the natural successors for stick cigarettes; they don’t have tar and yet have adequate nicotine to keep a smoker satisfied. These products are striking up a global phenomenon and manufacturers have India also on their radar.
To introduce the products to the Indian market, Vape Expo is being organized in India Expo Mart( Greater Noida), requiring a big crowd to make the event successful.
To spread the word and attract the relevant visitors, the event organizers partnered with The Testament.
The drive was to be conducted in NCR region of India.

Solution

The Testament activated 7 facilitators over a period of 7 days; the facilitators were trained about the event and were provided with the pamphlets.
The facilitators went to college and office hubs throughout Delhi, approaching people who were smoking, intimating them about the benefits of E-cigarettes and Vaping, while recording the pitch simultaneously. The facilitators also told of the festive environment of the expo and thus reached a larger crowd.
The name, number, email id, college name or job were taken down on The Testaments MarketAcquire app.
The sanitized data was shared in real time with the client stationed in Europe.

Results

• 1650 registrations in just 1 week
• Expedited work for client
• Hands off drive for the company with impeccable operational efficiency
• Extraordinary cost saving and transparent process
• Quick delivery time
                 

E-Commerce solutions provider acquires 120 businesses in Delhi by leveraging The Testament® Market Acquisition Capabilities 

Challenge

The company in context was a start-up in the field of E-Commerce Solutions, which allows users to sell their products online through mobile and desktop platforms. The company had a limited user base and needed to acquire more customers in order to propagate its service. The target group for the company was small to medium retailers in the prime markets in Delhi NCR.

Solution

The Testament activated 2 Facilitator’s for over a week for this project. The facilitators were trained about the company’s products and the SME in the retail sector before being deployed to all important retail markets in Delhi. The facilitators encompassed markets in North Delhi (Rohini), West Delhi (Kirti Nagar), South Delhi (Greater Kailash) and Central Delhi (Chandni Chowk, Karol Bagh) to get retailers on board the platform.

The facilitators were tasked with:

• Provided Information to the retailers regarding the service
• Demonstrate the features of the portals
• Acquire requisite details of the interested retailers for account creation
• Tele-Calling drive to hand over the online stores to the retailers

Results

• 120 businesses acquired in 7 days
• Presence in some of the prime markets in Delhi NCR
• Incisive Insights into its target market.
• List of all Respondents to generate future leads

How a trade show on the services sector gathered 6000 businesses across industries, with the help of The Testament^®

Challenge

The client in context is one of the largest and oldest non-governmental body in the country with policy advisory as one of its primary functions. It also organizes trade fairs on various industries to spur buyer-seller interaction and give impetus to economic growth in turn and was in the process of organizing a mega trade show on the entire service sector. Approximately twenty-one industries were targeted for the show, and hence acquiring visitors across all industries was extremely difficult. For the process of visitor acquisition, the client partnered with The Testament^® to conduct an on-ground visitor acquisition drive across Delhi for 2 weeks.

Solution

The service sector was broken down to 21 specific industries. Some of them were:

• Information Technology Services
• Financial Services
• Construction
• Logistics
• Printing
• Media & Entertainment
• Manufacturing
• Organised Retail
• Architecture

The Testament activated 20 Facilitators for this project, for 25 Working Days. The facilitators were tasked with acquiring business visitors for the trade show by pitching about the value proposition of the trade show. They were trained on the proprietary technology tool of The Testament – ENGAME^®, which gamifies training to better engage the facilitators.

While acquiring business visitors, the facilitators were equipped with Market Acquire app, The Testament’s proprietary technology. While this helped the facilitators to ensure no data was lost in the process of acquisition, the company received constant on ground data in the form of Voice Recorded Pitches, GPS Tracked Location History and On Ground Photographs of the pitch.

The on-ground acquisition process was followed up by a tele-calling drive to all generated leads to increase lead conversion ratio for the client.

Results

• 6000 Visitors acquired in 25 days
• Education Pavilion visited by 15 Schools, 200 Students
• Extensive Brand Awareness

How a carpooling app got 50,000 riders on board its platform with the help of The Testament^®

Challenge

The company in context was a carpooling start-up, which allows users to share their rides with interested users travelling in the same direction. Although the app had a significant user base, there was tremendous potential for growth. The company decided to conduct a market acquisition drive across the country, without increasing organisation headcount, with the help of The Testament®. The target group for the company was intercity riders travelling between various metros of the country such as: Delhi-Chandigarh, Mumbai-Pune etc.

Solution

The Testament® activated 100+ Facilitators for over six months, across 4 cities (Delhi, Gurgaon, Chandigarh and Pune) for this project. The facilitators were trained about the carpooling app, along with the data points required for registering users on the platform. The task was challenging since the acquisition required the facilitators to work during early morning hours along highway junctions, since potential users for carpooling were high in number around these points. The Testament also conducted on-ground acquisition in and around popular junctions like Connaught Place, GTB Nagar, North Campus etc. in Delhi to supplement the drive along highway junctions. Data centres equipped with laptops and internet service were setup at these points (both popular spots and highway junctions) to help drive the user acquisition process. The facilitators were tasked with:

• Educate people regarding the benefits of carpooling
• Demonstrate the features of the app
• Acquire requisite details of the interested retailers for account creation

Results

• 50,000+ genuine user registration on the platform
• RS 10,00,000 increase in potential revenues
• Incisive Insights into its target market

How a trade show organizer reached out to 30,000 students for its Gaming Industry trade show, with the help of The Testament^®

Challenge

With the increase in digital literacy, internet penetration and youth population of the country, the gaming industry is set to grow at a rapid pace. Currently valued at USD 890 million, the Indian Gaming Industry is estimated for the annual growth rate of 14.3 percent with mobile Gaming taking the lead at 71% share. The client in context is an organizer of trade shows in various sectors of the economy, gaming being one of them. The supply side for the gaming industry is met by animators, designers, gaming developers etc. while the demand side is met primarily by the youth population of the country.

Solution

The Testament® took a holistic approach towards creating awareness and generating leads for the event. The omnichannel approach consisted of:

• Social media marketing
• Direct mailing
• Cold Calling
• Establishing tie-ups with institutions

The target group for the event was the college going youth population of Delhi. To effectively target this segment,

The Testament® reached out to:

• 50 colleges in Delhi NCR
• All animation institutes of Delhi

Results

• Connection with 30,000 Students
• Widespread Awareness among its target audience
• Extensive on-ground data providing Insights into target industries