Challenge:

The electronic industry in India is projected to be worth 104 billion dollars by 2020. This rapid rise caused by new technologies has opened the channels for the entry of several big players. The need for a single platform to showcase the latest technologies gave birth to Electronica, but, the challenge was to assemble an industry spread across India under a single venue.

The Testament rose to the occasion and rapidly deployed its marketing forces across the industrial belts of the nation.

Solution:

Teams of facilitators were trained and deployed in the industrial clusters of Northern India. The facilitators were to meet the people of the following profile:

• R&D heads/Engineers
• Purchase Manger
• CEO/CTO

The data and pitch was recorded on our Market Acquire App, this data was shared with the client after quality checks. The weighted data acquired was assigned to our tele calling forces which systematically persuaded the prospects to attend the show.

Results:

• Sold out show
• Over 1000 business visitors delivered to the venue
• Hands off marketing for the client
• Industry relevant data to the client

The Testament® helps Service Aggregator generate unbiased vendor reviews on its website across the country on its marketplace app

Challenge

As online marketplace models for services and products continue to flourish in the country, aggregators are increasingly trying to increase their customer base. One major drawback with online commerce is the lack of direct contact between the customer and desired service/product before delivery. This barrier can somewhat be reduced with reviews of the service/product from fellow customers which help the customer make that purchase decision.
The service aggregator in context is a one stop marketplace for varied lifestyle services such as wedding planning, movers and packers, physiotherapy etc. To increase buyer acceptance of its services, the company required to gather more unbiased reviews from its customers on its platform. The aggregator decided to partner with The Testament® to organise a review generation drive among its customers with a target of generating a minimum of 4000 reviews.

Solution

The Testament® divided the process of review acquisition into two steps:
Tele-calling drive to customers: The first step in the process was to gather customer contact details from the company’s database. Once this was provided by the company, The Testament® organised a tele-calling drive to each customer and requested for a verbal review of the service availed.
Review transcription by scripts: While the review was being provided by the customers to the tele callers, The Testament’s proprietary technology – Market Acquire®, acquired voice recordings of the reviews. These voice recordings were then transcribed word to word, in eloquent English and then uploaded on to the website.

Results

• 4000 Reviews generated in 1 month
• Lower Purchase Barrier as a result of genuine reviews
• Increased Traffic on website