The Testament® helps Service Aggregator generate unbiased vendor reviews on its website across the country on its marketplace app
As online marketplace models for services and products continue to flourish in the country, aggregators are increasingly trying to increase their customer base. One major drawback with online commerce is the lack of direct contact between the customer and desired service/product before delivery. This barrier can somewhat be reduced with reviews of the service/product from fellow customers which help the customer make that purchase decision.
The service aggregator in context is a one stop marketplace for varied lifestyle services such as wedding planning, movers and packers, physiotherapy etc. To increase buyer acceptance of its services, the company required to gather more unbiased reviews from its customers on its platform. The aggregator decided to partner with The Testament® to organise a review generation drive among its customers with a target of generating a minimum of 4000 reviews.
The Testament® divided the process of review acquisition into two steps:
Tele-calling drive to customers: The first step in the process was to gather customer contact details from the company’s database. Once this was provided by the company, The Testament® organised a tele-calling drive to each customer and requested for a verbal review of the service availed.
Review transcription by scripts: While the review was being provided by the customers to the tele callers, The Testament’s proprietary technology - Market Acquire®, acquired voice recordings of the reviews. These voice recordings were then transcribed word to word, in eloquent English and then uploaded on to the website.
- 4000 Reviews generated in 1 month
- Lower Purchase Barrier as a result of genuine reviews
- Increased Traffic on website
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