The Testament helps Mobile Payment Solutions company acquire targeted merchants in the F&B sector

How a mobile payments solution provider generated 150 business leads in the F&B sector, with the help of The Testament's Vendor Acquisition Capabilities

Challenge

With digital transactions fast gaining ground alongside traditional methods of payment in urban centres of India, the sector is heating up with intense competition among a large number of players. In such a competitive environment, the player with the largest number of merchants on-board would probably gain a disproportionate advantage among its peers. The client in context is a mobile solutions provider which gathers all mobile wallets available in the segment and provides access to one platform. The service enables merchants to accept all form of digital payments with just one platform. After having grown organically to it’s potential, the client required to get more merchants on-board through merchant acquisition drives. The client decided to utilise The Testament’s capabilities to this purpose. The target group were restaurants, bars and pubs in Delhi NCR region.

Solution

The Testament® activated 2 Facilitators for over a week for this project. The facilitators were trained about the company’s products and the F&B sector before being deployed to important commercial hubs in Delhi. The target areas were primarily Connaught Place, Hauz Khas in Delhi and important commercial hubs in Gurugram. The facilitators encompassed these areas thoroughly, targeting all bars, pubs and restaurant establishments to get businesses on board the platform.

The facilitators were tasked with:
 Provide Information to the retailers regarding the service
 Demonstrate the features of the service
 Acquire requisite details of the interested retailers for on-boarding
 Tele-Calling drive for retention

One of the major challenges with the drive was the absence of decision makers in the visited establishments. The decision to come on-board the platform was mainly taken by the owners or senior managers of the establishments. To effectively deal with the challenge, The Testament® followed up the on-ground activities with a tele-calling drive to connect directly with the decision makers.

Results

 150 businesses acquired in 7 days