How a tailoring start-up acquired 350 customers on it’s platform, with the help of The Testament®
The organisation in context was a start-up providing tailoring services on demand across the city of Bangalore. As a newly founded start-up, the organisation lacked a large user base. As a part of its growth strategy, the company partnered with The Testament to on board customers on its platform without increasing its own headcount as an organisation.
The Testament® deployed 2 facilitators for the customer acquisition drive, who were to conduct the drive across the city of Bangalore. The facilitators were provided training about the value proposition of the service, along with the data points required to register a user on the platform. The customer acquisition process was augmented with The Testament’s proprietary technology- Market Acquire®. While this helped the facilitators ensure no data was lost in the process of acquisition, the company received constant on ground data in the form of voice recorded pitches, GPS tracked location history and on ground photographs of the pitch.
On ground customer acquisition was followed by a tele-calling drive to solidify the acquisition process for each customer.
- 325 Users on-boarded in 6 days
- Successful Entry in the tailoring services segment
- Clear Insights into its target group
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