How a trade show organizer acquired 600 visitors for its Health Care trade show, with the help of The Testament^®

Challenge

Trade fairs are strategic platforms, bringing the industry together. The trade fair in the health care industry, organised by the client in context, creates such a platform, uniting both industry members with each other and members of the trade with their buyer and specifier groups. The trade fair in context is on the Indian Health Care industry, being organised on an annual basis in the capital city of Delhi. Based on recent data, the Indian healthcare market, which is worth around $100 billion, will likely grow at a CAGR of 23 per cent to $280 billion by 2020. The client in context is one of the largest and oldest non-governmental body in the country with policy advisory as one of its primary functions. It also organises trade fairs on various industries to spur buyer-seller interaction and give impetus to economic growth in turn. In order to acquire visitors for the event, the client partnered with The Testament^® to conduct an on-ground visitor acquisition drive across Delhi for 2 weeks.

Solution

For the visitor acquisition drive, the target group was set as:

• Large hospitals
• Established nursing homes
• Popular medical clinics

The Testament activated 6 Faciliatators for this project, for 10 Working Days. The facilitators were tasked with acquiring business visitors for the trade show by pitching about the value proposition of the trade show. They were trained on the proprietary technology tool of The Testament – EnGame®, which gamifies training to better engage the facilitators.

While acquiring business visitors, the facilitators were equipped with Market Acquire app, The Testament’s proprietary technology. While this helped the facilitators to ensure no data was lost in the process of acquisition, the company received constant on ground data in the form of Voice Recorded Pitches, GPS Tracked Location History and On Ground Photographs of the pitch.

Results

• 600 visitors acquired in 10 days
• Sold Out trade show
• On Ground Business Data for future trade shows

How the Fire Safety and Security Industry organised a trade show with 2500 businesses, with the help of The Testament^®.

Challenge

The trade show in context is one of the leading events for security, fire, and safety professionals in the fastest growing major economy in the country. The client organizing the trade show on an annual basis is one of the largest trade show organizers in Asia. The client partnered with The Testament® to conduct an on-ground visitor acquisition drive across the city of Delhi.

Solution

The Testament^® activated 10 Facilitators to work for 20 Days totaling in 200 Man Days. The target business segment was broken down into the following components:

Security Surveillance 

• Manufacturers
• Distributors
• Wholesalers
• Retailers

Fire Safety Equipment’s

• Manufacturers
• Distributors
• Wholesalers
• Retailers

The Testament^® primarily worked on:

• Extensive Demographic Research of the relevant business prospects
• In-house technological tools like MARKET ACQUIRE^® to consolidate registration data along with pitch recordings and geo-coordinates.
• Training Video and ENGAME^® to train and engage marketing facilitators
• Comprehensive Quality Check on the data received at the backend through stringent internal processes
• Follow up on-ground activities with tele-calling drive to increase retention

Results

• 2500 visitors acquired in 20 days
• Sold Out trade show
• Regional On-Ground Data for future trade shows

The Testament® has acquired visitors for two Fire Safety and Security Trade Shows for two consecutive years, with a combined visitor count of 5000.

How a trade show on the Kitchen and Bath Industry organised a trade show with 3500 businesses, with the help of The Testament^®.

Challenge

Trade fairs are strategic platforms, bringing the industry together. The trade fair in the Kitchen and Bath industry, organised by the client in context, creates such a platform, uniting both industry members with each other and members of the trade with their buyer and specifier groups. The trade fair is organised on annual basis in Delhi. In order to acquire visitors for the event, the client partnered with The Testament® to conduct an on-ground visitor acquisition drive across the cities of Delhi, Sonipat, Panipat, Dehradun, Jalandhar, Lucknow and Ludhiana.

Solution

After discussion with the client, the target business segment was fixed at:

• Ceramic stores
• Hardware stores
• Bath and Kitchen elements stores
• Architects
• Designers
• Real Estate developers

The Testament^® used:

• Extensive Demographic Research of the relevant business prospects
• In-house technological tools like MARKET ACQUIRE® to consolidate registration data along with pitch recordings and geo-coordinates.
• Training Video and ENGAME® to train and engage marketing facilitators
• Comprehensive Quality Check on the data received at the backend through stringent internal processes
• Follow up on-ground activities with tele-calling drive to increase retention

Results

• 3500 visitors acquired in 20 days
• Sold Out trade show
• Regional On-Ground Data for future trade shows

How a trade show on the services sector gathered 6000 businesses across industries, with the help of The Testament^®

Challenge

The client in context is one of the largest and oldest non-governmental body in the country with policy advisory as one of its primary functions. It also organizes trade fairs on various industries to spur buyer-seller interaction and give impetus to economic growth in turn and was in the process of organizing a mega trade show on the entire service sector. Approximately twenty-one industries were targeted for the show, and hence acquiring visitors across all industries was extremely difficult. For the process of visitor acquisition, the client partnered with The Testament^® to conduct an on-ground visitor acquisition drive across Delhi for 2 weeks.

Solution

The service sector was broken down to 21 specific industries. Some of them were:

• Information Technology Services
• Financial Services
• Construction
• Logistics
• Printing
• Media & Entertainment
• Manufacturing
• Organised Retail
• Architecture

The Testament activated 20 Facilitators for this project, for 25 Working Days. The facilitators were tasked with acquiring business visitors for the trade show by pitching about the value proposition of the trade show. They were trained on the proprietary technology tool of The Testament – ENGAME^®, which gamifies training to better engage the facilitators.

While acquiring business visitors, the facilitators were equipped with Market Acquire app, The Testament’s proprietary technology. While this helped the facilitators to ensure no data was lost in the process of acquisition, the company received constant on ground data in the form of Voice Recorded Pitches, GPS Tracked Location History and On Ground Photographs of the pitch.

The on-ground acquisition process was followed up by a tele-calling drive to all generated leads to increase lead conversion ratio for the client.

Results

• 6000 Visitors acquired in 25 days
• Education Pavilion visited by 15 Schools, 200 Students
• Extensive Brand Awareness

Leading cab aggregator acquires 1500 drivers in Delhi NCR with the help of The Testament® using its Market Acquisition Capabilities

Challenge

As the cab aggregator space in India heats up with intense competition between global and domestic players, it has become imperative for aggregators to on-board more drivers on its platform to gain competitive advantage. The company in context is one of the leading cab aggregators of the country on an expansionary growth trajectory. To fuel this growth, the company strategized to conduct an on-ground driver acquisition drive in partnership with The Testament.

Solution

For this driver acquisition project, The Testament® activated 20 facilitators across Delhi NCR for 3 months. Data Centres equipped with laptops and wi-fi networks were setup across important junctions which were to be used by facilitators for driver registration.

The facilitators were tasked with:

• Provide Information to the retailers regarding the service
• Demonstrate the features of the portals
• Acquire requisite details of the interested retailers for account creation

Once drivers were registered on the platform, they were then trained on the company’s process for effective operations, with The Testament’s training assistance services.

Results

• 1500 drivers on-boarded in 60 days
• Increased driver base in Delhi NCR
• Better process adherence by better trained drivers