Visitor Acquisition For Concrete And Construction Business Exhibition

How The Testament^® helped a construction and infrastructure business exhibition gather 3500 visitors in one month.

Challenge

The exhibition showcases latest offerings in core categories encompassing concrete & construction, construction equipment, construction chemical, and commercial & industrial flooring. The event provides excellent opportunities to industry professionals such as Architects, Civil Engineers, Consultants, Contractors, Developers, Procurement Managers and Consultants from major construction and infrastructure companies to interact, network and exchange insights with exhibitors from across the industry. 

The event organizer required businesses to get a high footfall for the event in Mumbai. The challenge was also to bring in local visitors but also from other cities. The company employed the Testament^®’s expertise for this.

Solution

In order to achieve this goal, The Testament® activated 12 on-ground facilitators who reached out to concerned businesses in 11 cities namely Mumbai, Nashik, Nagpur, Delhi, Pune, Chandigarh, Belgaum, Ahmedabad, Baroda, Surat and Jaipur over a period of 27 days with 300 man days being invested for this. 

Apart from a training program that all facilitators undergo, they are also equipped with The Testament’s proprietary technology Market Acquire® to record the pitches, GPS location and photographs to validate the on-ground data collected.

Results

• 3500 Visitors acquired in 27 days
• Networking Opportunities for teachers
• Acquired Data for future exhibitions