Trade fair organizer acquires 2500 businesses with an effort of 25 days with the help of The Testament®
With The Testament's Visitor Acquisition Capabilities, Gem and Jewelry Industry Trade Fairs has gathered over 7000 Business Visitors Cumulatively in 3 years
The company in context is a leading trade show organizer, with trade shows in important industries such as Energy, FMCG, Real Estate. One of its flagship shows is in the Gem and Jewelry industry, with the show being organised across metros in the country. With visitor acquisition being one of the primary challenges for the trade show, the company decided to partner with The Testament® to meet the challenge. The solution outlined below is of one such trade show in one metro city (Delhi).
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Our MarketAcquire App shows data in real time.[/caption]
The Testament activated 5 Facilitators who would work on-ground, around the clock for 25 Working Days. The facilitators were tasked with acquiring jewelry establishments for the trade show. The Testament® provided the facilitators with a database of jewelry businesses in Delhi NCR, which was sorted on the basis of the priority levels of the trade show organizer. This also helped in targeting establishments while also maintaining efficiency
To effectively pitch to the businesses, the facilitators were thoroughly trained on the value proposition of the trade show on The Testament’s in-house mobile app EnGame®. Through gamification of the entire training process, the engagement of the facilitators was higher which resulted in higher training retention. The visitor acquisition process was augmented with the Market Acquire® app, The Testament’s proprietary technology. While this helped the facilitators ensure no data was lost in the process of acquisition. The trade show organizer received constant on ground data in the form of Voice Recorded Pitches, GPS Tracked location History and On Ground Photographs of the pitch.
- 2500 visitors acquired in 25 days
- Sold Out trade show
- On-Ground Data for future trade shows
The Testament® has acquired visitors for 7 Gem and Jewelry trade shows over a period of 3 years, with a combined visitor count of 7600. Nobody comes close to our experience in the industry.
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