The Testament® helps leading trade show organizer acquire 2400+ visitors in 1 month using our Visitor Acquisition Capabilities for the highly niche sector in Delhi NCR .
The Renewable Energy sector in India is poised for massive growth in the future, with the Government of India targeting installation of 175 Giga Watts by 2022. This action plan, under the Paris Agreement 2015, will provide immense fillip to the hitherto less explored sector.
To take advantage of the growth of the sector, it becomes immensely important to organize events which aim to connect the sellers to the buyers. One of The Testament’s clients, a leading trade fair organizer, required to organize a B2B expo on Renewable Energy. The show aimed to upscale and mainstream the applications of renewable energy resources, showcase innovations, and enrich deliberations by providing the industry with an international exhibition and conference platform.
The Testament® deployed 19 marketing facilitators for the visitor acquisition drive for the trade show. The target segments were manufacturing businesses, real estate builders and contractors, architects, financial firms, lawyers and large corporate houses who could benefit from installing renewable energy systems.
One of the primary challenges in the project was the unexplored nature of the sector. Renewable energy is a niche sector, where few players exist. Hence, to convert businesses to visitors required the facilitators to be thorough with the value proposition of the trade show. The Testament’s technology- mobile app EnGame® helped train the facilitators on the details of the trade show and the benefits arising out of it for the visitors.
For visitor acquisition, Delhi was geographically divided into several clusters based on target businesses. Each segment was then targeted by one or more than marketing facilitator based on business concentration.
2451 Business registrations in 1 month
Successful Visitor Acquisition in a niche industry
Increased Brand Awareness for client among visitors
The Testament has done several trade shows in the energy sector, across the country. The case study serves as an example of one such trade show in Delhi NCR. Nobody does it Better!
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