The Testament® uses its Business Acquisition Capabilities to help Service Aggregator enlist 60 music schools in Ahemdabad
The service aggregator in context is a one stop marketplace for varied lifestyle services such as wedding planning, movers and packers, physiotherapy etc. The company planned to expand to Ahmedabad and required to enlist dance classes and music schools as part of this expansion. It decided to partner with The Testament® to organise an on-ground customer acquisition drive in the city with a target of enlisting 60 businesses.
The Testament® deployed 5 facilitators for the customer acquisition drive across the city of Ahmedabad. The facilitators were tasked with:
Record Name and Address of the establishment
Acquire geographical coordinates of the business
Click photos of the business
The business acquisition process was augmented with The Testament’s proprietary technology- Market Acquire. While this helped the facilitators ensure no data was lost in the process of acquisition, the company received constant on ground data in the form of voice recorded pitches, GPS tracked location history and on ground photographs of the pitch.
Once businesses were enlisted, the process was followed by a tele-calling drive to solidify the acquisition process.
60 Businesses enlisted in 1 week
Successfully Venture into Ahmedabad
On Ground Data for future lead conversions
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