Visitor Acquisition For an Automotive Show

Challenge:

Our client has been organizing large scale automotive shows across the globe and it was no surprise when it chose the Detroit of India i.e. Chennai for its next big automotive expo. The challenge was that the show required a large footfall of professionals from an industry which is spread all across India. Hence, they tasked us to reach all the major OEM’s and SME’s and invite them personally for the show.

Solution:

The solution was to identify the automotive clusters and then fix appointments with the relevant personnel. Simultaneously, teams were deployed across the industrial belts of all the major cities to spread the word in the SME’s.
The VIP invites were extended to executives varying from Purchase managers to CEO’s of all the major OEM’s while the data acquired in the process was sanitized and forwarded to the client in real time.
The weighted data acquired was assigned to our tele calling forces which systematically persuaded the prospects to attend the show.

Results:

• Over 80 OEM’s represented with solid delegations
• Over 300 SME represented
• Hands off marketing for the organizer
• Weighted data useful for clients future endeavors