An app that can connect users to a central system of taxi and ride sharing services without having to hail one on the streets. This one line idea is the foundation for the 6.3 billion fortune of the controversial Travis Kelenick.
Most of us struggle to find what we want to do in our career even after graduation; but the genius we are talking about figured it out when he was 12.
E-Commerce solutions provider acquires 120 businesses in Delhi by leveraging The Testament® Market Acquisition Capabilities
Challenge
The company in context was a start-up in the field of E-Commerce Solutions, which allows users to sell their products online through mobile and desktop platforms. The company had a limited user base and needed to acquire more customers in order to propagate its service. The target group for the company was small to medium retailers in the prime markets in Delhi NCR.
Solution
The Testament activated 2 Facilitator’s for over a week for this project. The facilitators were trained about the company’s products and the SME in the retail sector before being deployed to all important retail markets in Delhi. The facilitators encompassed markets in North Delhi (Rohini), West Delhi (Kirti Nagar), South Delhi (Greater Kailash) and Central Delhi (Chandni Chowk, Karol Bagh) to get retailers on board the platform.
The facilitators were tasked with:
- Provided Information to the retailers regarding the service
- Demonstrate the features of the portals
- Acquire requisite details of the interested retailers for account creation
- Tele-Calling drive to hand over the online stores to the retailers
Results
- 120 businesses acquired in 7 days
- Presence in some of the prime markets in Delhi NCR
- Incisive Insights into its target market.
- List of all Respondents to generate future leads
How a tailoring start-up acquired 350 customers on it’s platform, with the help of The Testament®
Challenge
The organisation in context was a start-up providing tailoring services on demand across the city of Bangalore. As a newly founded start-up, the organisation lacked a large user base. As a part of its growth strategy, the company partnered with The Testament to on board customers on its platform without increasing its own headcount as an organisation.
Solution
The Testament® deployed 2 facilitators for the customer acquisition drive, who were to conduct the drive across the city of Bangalore. The facilitators were provided training about the value proposition of the service, along with the data points required to register a user on the platform. The customer acquisition process was augmented with The Testament’s proprietary technology- Market Acquire®. While this helped the facilitators ensure no data was lost in the process of acquisition, the company received constant on ground data in the form of voice recorded pitches, GPS tracked location history and on ground photographs of the pitch.
On ground customer acquisition was followed by a tele-calling drive to solidify the acquisition process for each customer.
Results
- 325 Users on-boarded in 6 days
- Successful Entry in the tailoring services segment
- Clear Insights into its target group
What happens when an unstoppable force meets and immovable object?
Legends crash down. And sometimes, they rise back again.