How an Affiliate Marketing website on-boarded 200 customers on its platform with the capabilities of The Testament®

An Affiliate marketing website on-boards 200 customers of Prime Commercial Areas on its web platform, with the help of The Testament®

Challenge

Affiliate marketing is an arrangement between two parties where the seller provides part of the sale generated to a referee website as commission for traffic generated from the referee website. The client in context is one such website, operating out of Gurugram. As a newly launched website it did not have a large customer base and required expansion. The Testament® decided to take up the project for the client, and organise an on-ground customer acquisition drive in and around Delhi NCR.

Solution

The Testament® deployed 4 Facilitators to work for 10 Days across three commercial areas of Delhi NCR: Gurugram, Pitampura and NSP. The target group was individuals visiting food establishments.
The facilitators were trained regarding the precise value proposition of the website on The Testament’s gamified technology platform ENGAME®. With training done, the facilitators were activated on-ground to acquire customers.

On-boarding the customers followed the below steps:

 Application download by the customer
 User registration on the platform
 Click selfie on the app
 Upload bill and selfie on the platform
 Claim cashback

Results

 200 customers acquired 10 days
 Increase in market share
 Insights into target group