How The Testament® acquired 100 business leads for a B2B web solutions provider in 10 days
The client in context is B2B web solutions provider, and helps its clients towards preparing their own online store front. The client wanted to establish a strong brand presence among the prime markets in Delhi, and decided to partner with The Testament® to organize an on-ground client acquisition drive.
The Testament activated 2 Facilitator for 10 days for this project. The facilitators were trained about the company’s products and the SME in the retail sector before being deployed to all important business markets of Noida, Gurugram, Chandni Chowk and Laxmi Nagar. The facilitators were tasked with:
- Provide Information to the businesses regarding the service
- Demonstrate the features of the portals
- Arrange for a Demo Session with the Tech team of the client
One of the primary challenges faced in this project was the fact that the target segment was technologically backward in nature, and preferred conventional means over advanced channels of business. The pitch process was augmented with The Testament’s proprietary technology-Market Acquire®, which allowed the client to monitor the pitch process, and analyse what works and what doesn’t.
- 100 Business Leads generated in 10 days
- Presence in some of the Prime Markets of Delhi
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