How 4000 advertisements got posted on a C2C selling website in 60 days, with the help of The Testament®
As per industry estimates, India's consumption GDP is estimated to grow to $2.5 trillion by 2021, of which, 10% will be online. Of this online consumption, a large chunk will be shared by the C2C space, which is largely unorganized in the country currently.
The client in this case was one of the larger C2C selling websites serving as an advertising platform for all kinds of C2C sales categories. As part of a regular market expansion activity, the client partnered with The Testament® to increase the number of advertisements currently on its portal in 3 categories: mobile phones, computer/laptops and vehicles.
The Testament® deployed 5 facilitators for this project to work for 2 months across various commercial and residential areas of Bangalore. The facilitators were trained on The Testament’s gamified technology platform EnGame® about the company and its offerings. With training done, the facilitators hit the ground and scanned across Bangalore, targeting both residential and commercial areas. Prospective clients were approached and inquired for any selling opportunities available. For all interested leads, the facilitators were tasked with:
- Click photos of the property
- Provide description of the property
- Provide cost of the property
Once data was acquired, the facilitators posted the advertisements on the advertisement portal, on behalf of the customers.
- 4000 advertisements in 40 days
- Huge Increase in website traffic
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