The Testaments successfully on boards 300 customers for an Education Startup

How The Testament® helped an education startup acquire 300 customers for its service in Delhi NCR region in 10 days using its Customer Acquisition Capabilities

Challenge

The company brings together students and teachers to deliver an international standard curriculum in a highly “personalized” after school teaching pedagogy. The company leverages online as well as offline channels for imparting knowledge and development. The company wanted to acquire a better reach into the Delhi NCR region and gain a greater share in the market which required a personal interaction between parents, students and teachers. The company partnered with The Testament® to achieve this objective.

Solution

In order to achieve the goal, The Testament® mobilized on-ground facilitators who conducted activities around the Delhi NCR by setting up kiosks in societies and apartment complexes. Each teacher was accompanied by 2 facilitators who interacted with parents and students highlighting the features of the company’s services. In total, 15 man days were invested in conducting such activities.

The facilitators, apart from being trained by The Testament® for carrying out the activity, also used The Testament®’s proprietary technology, Market Acquire® app to record pitches, Global Positioning System (GPS) location and photographs to ensure quality facilitation and zero data loss.

Results

▪ 300 Students registered in 10 days
▪ Employment Opportunities for teachers
▪ QualityPersonalized education experience for the students