How The Testament® acquired data of 7500 Businesses for a Service Aggregator, across 10 cities of the country

Service Aggregator acquires data of 7500 businesses, across 10 cities using TheTestament® Market Research capabilities 

Challenge

The service aggregator in context is a one stop marketplace for varied lifestyle services such as wedding planning,movers and packers, physiotherapy etc. As a step towards increasing the service offerings, the company strategized
to enlist businesses in three segments across the country: Music and Dance schools, Yoga Schools and Tiffin Services.
The first step in the process was to acquire ground level data with respect to the number of business establishments in the three segments, and their related details (Name, Address, Contact details etc.). It decided to partner with The Testament® to organise an on-ground customer acquisition drive in the city with a target of enlisting 7000 businesses.

Solution

Due to the challenging nature of the project, in terms of geographical stretch, The Testament deployed 80 Facilitators across the country, for 1 month. These facilitators were distributed across the cities, in proportion to the number of potential businesses available to be listed, based on secondary research. The drive was conducted in 10 cities: Mumbai, Delhi, Bangalore, Hyderabad, Kolkata, Chennai, Pune, Ahmedabad, Chandigarh and Jaipur.

The facilitators were tasked with acquisition of:
 Name and Address of the business
 Geographical coordinates of the business
 Photographs of the business

The Testament’s proprietary technology - Market Acquire® was used by the facilitators throughout the drive to streamline the process of acquisition.

Market Acquire® helped the company receive on ground data in the form of
GPS tracked location history of the facilitators and on ground photographs of the pitch.

Results

 7500 Business establishments acquired in 1 month
 Competitive Advantage through clear on-ground insights