How a mobile payments solution provider acquired critical insights into its target group, with the help of The Testament®

The Testament® helps payment solutions company survey 50 merchants in 5 days to gather data as well as generate Business Leads

Challenge

Market Research into your target group can lead to distinct competitive advantages over your peers in the industry. When this client came to The Testament®, this is exactly what it wanted to do- gain competitive advantage through data. The client was a mobile wallets aggregator, providing solutions to merchants who can accept payments from any mobile solutions provider. This was a one-in-all solution for merchants. Before its market launch in Mumbai, the company wanted to conduct an on-ground market research into its target group to gain insights critical to its success. The company decided to partner with The Testament®.

Solution

The research was quantitative in nature, and required a questionnaire as an instrument. The questions were discussed between the two parties (Client and The Testament®) before being finalised. With the questionnaire ready, The Testament® deployed 2 Marketing Facilitators on-ground to collect the requisite data for 5 working days.

The facilitators were trained on the market research methodologies on The Testament’s gamified technology platform ENGAME®. With training done, the facilitators were activated on-ground data acquisition. For the process of data acquisition, the facilitators were equipped with Market Acquire app, The Testament’s proprietary technology. While this helped the facilitators ensure no data was lost in the process of acquisition, the client received constant on ground data in the form of VoiceRecordings, GPS Tracked Location History and On Ground Photographs.

Results

 50 Merchants surveyed in 5 days
 Critical Insights into required target group
 List of on-ground respondents for Lead Generation purpose