The Testament helps a Delhi Based Trade Show Organizer gain foothold in Bangalore

Trade fair organiser gathers 1200 businesses in 15 days using  The Testament®  Market Acquisition Capabilities to acquire visitor base in Niche industry in Bangalore 

Challenge

As a Trade Fair organiser, it has become increasingly difficult to gather a large visitor base, especially in niche industries. The company in context is an international trade show organiser, launching shows on important and niche themes. With one of the most challenging trade shows in Bangalore, with respect to visitor acquisition and engagement, the company decided to partner with The Testament®.

Solution

The Testament activated 6 Facilitators, who would work across the city of Bangalore for this project. The facilitators were tasked with acquiring visitor businesses in a short span of time, for the trade show. While acquiring business visitors, the facilitators were equipped with Market Acquire app, The Testament’s proprietary technology. While this helped the facilitators ensure no data was lost in the process of acquisition, the company received constant on ground data in the form of Voice Recorded Pitches, GPS Tracked Location History and On Ground Photographs of the pitch.

Results

 1200 visitor businesses gathered in 15 days
 Successful Trade Show
 Foothold In Bangalore for a Delhi based organisation