Trade fair organizer acquires 6000 visitors for 2 of its trade shows, with the help of The Testament® using 50 Marketing Facilitators encompassing 11 cities across India to acquire Business Visitors for clients
Trade fairs are strategic platforms, bringing the industry together. The trade fair in the Travel and Tourism industry, organised by the client in context, creates such a platform, uniting both industry members with each other and members of the trade primarily in the South-East Asian region. To acquire visitors for the event, the client partnered with The Testament® to conduct an on-ground visitor acquisition drive across 11 cities.
The Testament® activated 50 Facilitators, (16 in Mumbai, 34 in Delhi) who would work across 11 cities for this project. The facilitators were tasked with acquiring visitor businesses in a short span of time, for the trade show.
The target businesses for the show were set as:
Small and medium scale tour operators
Large scale tour operators
The Testament® used:
Extensive Demographic Research of the relevant business prospects
Training Video and Engame® to train and engage marketing facilitators
In-house technological tools like Market Acquire® to consolidate registration data along with pitch recordings and Geo-coordinates.
Comprehensive Quality Check on the data received at the back end through stringent internal processes
Follow up on-ground activities with Tele-Calling drive to increase retention
2600 visitors acquired for trade show in Mumbai
3400 visitors acquired for trade show in Delhi
Regional Visitor O-Ground Data
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