The Testament successfully acquires Business visitors for the Niche Waste Management Trade Show
How The Testament® helps a waste management and sanitation trade fair gather 2200 visitors in one month using its Market Acquisition capabilities.
Challenge
The exhibition aims to bring businesses and stakeholders in the waste management, recycling and sanitation industry to allow them to network and create new growth opportunities. The event was to takes place in New Delhi
with visitors including hardware manufacturers, chemical manufacturers, government bodies and service providers.
The Testament® took up this challenge for the company.
Solution
The project involved 8 facilitators deployed over a period of 25 days in Delhi NCR. They approached builders,manufacturing companies, IT manufacturing companies, chemical plants and government ward offices in Delhi.
To ensure the quality of data and for zero-data loss, each on-ground facilitator is also equipped with MarketAcquire®, a tool developed in house at The Testemant® which ensures quality pitches and helps deliver and track the
on-ground activities.
Results
▪ 2000+ Visitors acquired in a month
▪ 80+ Government Wards attended as visitors
▪ Business Opportunities created for visitors and exhibitors
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