The Testament uses its Pan India reach to help The Tourism Trade show organize sold out shows over multiple years

Trade fair organizer acquires 6000 visitors for 2 of its trade shows, with the help of The Testament® using 50 Marketing Facilitators encompassing 11 cities across India to acquire Business Visitors for clients

Challenge

Trade fairs are strategic platforms, bringing the industry together. The trade fair in the Travel and Tourism industry, organised by the client in context, creates such a platform, uniting both industry members with each other and members of the trade primarily in the South-East Asian region. To acquire visitors for the event, the client partnered with The Testament® to conduct an on-ground visitor acquisition drive across 11 cities.

Solution

The Testament® activated 50 Facilitators, (16 in Mumbai, 34 in Delhi) who would work across 11 cities for this project. The facilitators were tasked with acquiring visitor businesses in a short span of time, for the trade show.

The target businesses for the show were set as:
 Travel agents
 Small and medium scale tour operators
 Large scale tour operators

The Testament® used:
 Extensive Demographic Research of the relevant business prospects
 Training Video and Engame® to train and engage marketing facilitators
 In-house technological tools like Market Acquire® to consolidate registration data along with pitch recordings and Geo-coordinates.
 Comprehensive Quality Check on the data received at the back end through stringent internal processes
 Follow up on-ground activities with Tele-Calling drive to increase retention

Results

 2600 visitors acquired for trade show in Mumbai
 3400 visitors acquired for trade show in Delhi
 Regional Visitor O-Ground Data