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Water purification company acquires 150 businesses in 4 days with the help of The Testament’s Market Acquisition Capabilities

Challenge

The organisation in context is a leading water purification solutions provider in the country. As a method of related diversification, the company seeked to venture into the packaged drinking water segment. To increase their revenue streams in the packaged drinking water segment, the company decided to target various corporate offices in Gurugram. However, reaching out to needed a way to acquire these businesses without incurring significant salesforce costs.

Solution

The Testament activated 4 facilitators for this project. The facilitators were trained about the company’s products and deployed to different corporate clusters of Gurugram. The facilitators encompassed the market and were able to acquire 150 corporate houses within 4 days.

Results

• 150 customers in 4 days
• Approximately Rs. 90 Lakhs increase in annual revenues
• Successful entry into packaged drinking water segment

Leading cab aggregator acquires 1500 drivers in Delhi NCR with the help of The Testament® using its Market Acquisition Capabilities

Challenge

As the cab aggregator space in India heats up with intense competition between global and domestic players, it has become imperative for aggregators to on-board more drivers on its platform to gain competitive advantage. The company in context is one of the leading cab aggregators of the country on an expansionary growth trajectory. To fuel this growth, the company strategized to conduct an on-ground driver acquisition drive in partnership with The Testament.

Solution

For this driver acquisition project, The Testament® activated 20 facilitators across Delhi NCR for 3 months. Data Centres equipped with laptops and wi-fi networks were setup across important junctions which were to be used by facilitators for driver registration.

The facilitators were tasked with:

• Provide Information to the retailers regarding the service
• Demonstrate the features of the portals
• Acquire requisite details of the interested retailers for account creation

Once drivers were registered on the platform, they were then trained on the company’s process for effective operations, with The Testament’s training assistance services.

Results

• 1500 drivers on-boarded in 60 days
• Increased driver base in Delhi NCR
• Better process adherence by better trained drivers

How The Testament® acquired 100 business leads for a B2B web solutions provider in 10 days 

Challenge

The client in context is B2B web solutions provider, and helps its clients towards preparing their own online store front. The client wanted to establish a strong brand presence among the prime markets in Delhi, and decided to partner with The Testament® to organize an on-ground client acquisition drive.

Solution

The Testament activated 2 Facilitator for 10 days for this project. The facilitators were trained about the company’s products and the SME in the retail sector before being deployed to all important business markets of Noida, Gurugram, Chandni Chowk and Laxmi Nagar. The facilitators were tasked with:

• Provide Information to the businesses regarding the service
• Demonstrate the features of the portals
• Arrange for a Demo Session with the Tech team of the client

One of the primary challenges faced in this project was the fact that the target segment was technologically backward in nature, and preferred conventional means over advanced channels of business. The pitch process was augmented with The Testament’s proprietary technology-Market Acquire®, which allowed the client to monitor the pitch process, and analyse what works and what doesn’t.

Results

• 100 Business Leads generated in 10 days
• Presence in some of the Prime Markets of Delhi

How a leading cab aggregator acquired 12000 customers for its bike sharing platform with the help of The Testament^®

Challenge

When a leading cab aaggregator of the country wanted to expand into bike-taxi services, it needed to organize a customer acquisition drive to get people on board its platform as an initial push. For its customer acquisition drive in and around Delhi NCR, the company decided to partner with The Testament^®.

Solution

For this customer acquisition project, The Testament® activated 20 facilitators across Delhi NCR for 3 months.

The facilitators:

• Were provided with a pre-training video to equip them with in-depth knowledge of the project
• Were to pitch about the services offered by the ride-sharing app
• Get users onboard the app by offering a free ride for first-time users by applying a unique coupon code

The facilitators were on the third party payroll of The Testament^® and were paid based on free trips they managed to generate every month.

Results

• 12000 customers acquired in 3 months
• Increased user base in Delhi NCR
• Fast Entry into the capital, facilitating expansion across the country