Leading cab aggregator attracts top talent to fill 25 vacancies across entry and mid-level positions with the help of The Testament’s recruitment consulting capabilities

Challenge

As top companies look for avenues to grow in an extremely competitive market, it has become extremely important for organisations to attract bright talent to join as employees. The client in context is a global cab aggregation company having 26 vacancies across entry and mid-level positions. There were two positions specifically: Partner Support Representative and Senior Partner Support Representative.

Partner Support Representative (PSR) position entailed interacting with the drivers of the cab aggregation company and handling the various concerns/queries which may arise during operations. The company considers the drivers on their marketplace platform as partners in the business model, and hence the job profile was named as Partner Support Representative. The job profile also had responsibilities such as tracking driver activities and aligning the payout at the end of the billing cycle with the number of rides/distance covered by the partners (drivers).

Senior Partner Support Representatives would have the responsibility of managing a team of PSRs, and take leadership role with respect to Partner Support.

Solution

To attract and screen top talent in the field, The Testament® followed a multi stage approach which consisted of the following steps:

Vacancy posting: Job vacancies were posted in various job platforms as well as The Testament’s proprietary recruitment platform – Market Recruit®. Through Market Recruit®, users can register on the platform and browse various job postings from top companies. They can then refer suitable candidates from their own network for the various job openings. Once the candidate gets selected, the referee gets handsomely rewarded through cash incentives.

Application Screening: Once applications started pouring through the channels, the team at The Testament® performed a two-round screening based on preliminary criterion as well as resume based shortlisting to filter out the best fit candidates. The resumes of the filtered candidates were forwarded to the company for confirmation.

Interview alignment: Once the company confirmed the fit of the candidate in the relevant job vacancies, interviews were aligned of the candidates with the company. The final step of the process i.e. the interview was conducted from the company’s side.

Results

• All Positions filled with the best fit candidates
• Monetary rewards for all successful referees

Water purification company acquires 150 businesses in 4 days with the help of The Testament’s Market Acquisition Capabilities

Challenge

The organisation in context is a leading water purification solutions provider in the country. As a method of related diversification, the company seeked to venture into the packaged drinking water segment. To increase their revenue streams in the packaged drinking water segment, the company decided to target various corporate offices in Gurugram. However, reaching out to needed a way to acquire these businesses without incurring significant salesforce costs.

Solution

The Testament activated 4 facilitators for this project. The facilitators were trained about the company’s products and deployed to different corporate clusters of Gurugram. The facilitators encompassed the market and were able to acquire 150 corporate houses within 4 days.

Results

• 150 customers in 4 days
• Approximately Rs. 90 Lakhs increase in annual revenues
• Successful entry into packaged drinking water segment

E-Commerce solutions provider acquires 120 businesses in Delhi by leveraging The Testament® Market Acquisition Capabilities 

Challenge

The company in context was a start-up in the field of E-Commerce Solutions, which allows users to sell their products online through mobile and desktop platforms. The company had a limited user base and needed to acquire more customers in order to propagate its service. The target group for the company was small to medium retailers in the prime markets in Delhi NCR.

Solution

The Testament activated 2 Facilitator’s for over a week for this project. The facilitators were trained about the company’s products and the SME in the retail sector before being deployed to all important retail markets in Delhi. The facilitators encompassed markets in North Delhi (Rohini), West Delhi (Kirti Nagar), South Delhi (Greater Kailash) and Central Delhi (Chandni Chowk, Karol Bagh) to get retailers on board the platform.

The facilitators were tasked with:

• Provided Information to the retailers regarding the service
• Demonstrate the features of the portals
• Acquire requisite details of the interested retailers for account creation
• Tele-Calling drive to hand over the online stores to the retailers

Results

• 120 businesses acquired in 7 days
• Presence in some of the prime markets in Delhi NCR
• Incisive Insights into its target market.
• List of all Respondents to generate future leads

The Testament® helps Service Aggregator generate unbiased vendor reviews on its website across the country on its marketplace app

Challenge

As online marketplace models for services and products continue to flourish in the country, aggregators are increasingly trying to increase their customer base. One major drawback with online commerce is the lack of direct contact between the customer and desired service/product before delivery. This barrier can somewhat be reduced with reviews of the service/product from fellow customers which help the customer make that purchase decision.
The service aggregator in context is a one stop marketplace for varied lifestyle services such as wedding planning, movers and packers, physiotherapy etc. To increase buyer acceptance of its services, the company required to gather more unbiased reviews from its customers on its platform. The aggregator decided to partner with The Testament® to organise a review generation drive among its customers with a target of generating a minimum of 4000 reviews.

Solution

The Testament® divided the process of review acquisition into two steps:
Tele-calling drive to customers: The first step in the process was to gather customer contact details from the company’s database. Once this was provided by the company, The Testament® organised a tele-calling drive to each customer and requested for a verbal review of the service availed.
Review transcription by scripts: While the review was being provided by the customers to the tele callers, The Testament’s proprietary technology – Market Acquire®, acquired voice recordings of the reviews. These voice recordings were then transcribed word to word, in eloquent English and then uploaded on to the website.

Results

• 4000 Reviews generated in 1 month
• Lower Purchase Barrier as a result of genuine reviews
• Increased Traffic on website

How a trade show organizer acquired 600 visitors for its Health Care trade show, with the help of The Testament^®

Challenge

Trade fairs are strategic platforms, bringing the industry together. The trade fair in the health care industry, organised by the client in context, creates such a platform, uniting both industry members with each other and members of the trade with their buyer and specifier groups. The trade fair in context is on the Indian Health Care industry, being organised on an annual basis in the capital city of Delhi. Based on recent data, the Indian healthcare market, which is worth around $100 billion, will likely grow at a CAGR of 23 per cent to $280 billion by 2020. The client in context is one of the largest and oldest non-governmental body in the country with policy advisory as one of its primary functions. It also organises trade fairs on various industries to spur buyer-seller interaction and give impetus to economic growth in turn. In order to acquire visitors for the event, the client partnered with The Testament^® to conduct an on-ground visitor acquisition drive across Delhi for 2 weeks.

Solution

For the visitor acquisition drive, the target group was set as:

• Large hospitals
• Established nursing homes
• Popular medical clinics

The Testament activated 6 Faciliatators for this project, for 10 Working Days. The facilitators were tasked with acquiring business visitors for the trade show by pitching about the value proposition of the trade show. They were trained on the proprietary technology tool of The Testament – EnGame®, which gamifies training to better engage the facilitators.

While acquiring business visitors, the facilitators were equipped with Market Acquire app, The Testament’s proprietary technology. While this helped the facilitators to ensure no data was lost in the process of acquisition, the company received constant on ground data in the form of Voice Recorded Pitches, GPS Tracked Location History and On Ground Photographs of the pitch.

Results

• 600 visitors acquired in 10 days
• Sold Out trade show
• On Ground Business Data for future trade shows