Challenge
An NGO wanted to survey the villages around a major government plant.
How a global consulting company partnered with The Testament® to conduct a market research drive across India
The company successfully conducts vendor audits in over 10 cities with the help of The Testament®
A P2P Used goods platform conducts a Market Research Drive with the Testament and also generates business leads in the process
Background and Challenge
According to a recent study, the online used and refurbished goods market in India has increased 3-fold and is making giant strides with big online moguls such as, OLX and Quikr. This growth has been stimulated by growing consumerism and disposable income.
After successfully running its operations in the niche P2P space, the client was moving to expand its sales channel to a B2B supply chain of old/refurbished goods. The client was aiming to tap these scattered SMB scrap-dealers to enable multi-channel opportunities on its platform thereby increasing the volume on its online marketplace.
“To consolidate its position as an emerging leader in a competitive B2B E-Commerce platform , the start-up in context was unsure how to deploy a cost effective lead generation campaign to identify the prospective vendors, uncover their needs/supply chain, set-up meetings and build a pipeline of opportunities.”
The start-up needed a strategy to locate these scattered dealers in used electronics space, primarily dealing with Mobile phones, Laptops, Tablets, etc., enter them into the marketing funnel and turn them into hot leads.
There’s A Problem, We Solve It
The target market consisted of small and medium scale dealers who weren’t actively looking for an e-commerce platform. Reaching these dealers was only possible through a team of talented Marketers.
The Testament hired 5 facilitators for 10 days, using the crowd based recruitment technology – Market Recruit®. After an in-depth training using The Testament’s proprietary tech – EnGame® – the facilitators were tasked with:
- Collecting details of vendors
- Conducting an extensive on-ground survey to understand the nature and state of their business
- Pitch the client’s key message in a discreet, yet effective manner
- Handover the marketing collateral
The drive was carried out using the proprietary technology of The Testament – Market Acquire® – which enabled the client to:
- Get real-time insights into the program
- Record and listen to audio pitches, which is critical for Quality Assessment
- Monitor the results
- Create a database of prospective and qualified leads along with Geo-coordinates.
- Iterate the program with progressive and retrospective analysis
Impact
The Testament was able to generate results on tangible metrics:
- 500 business leads in a period of 10 days
- Database of vendors to serve as future leads
- Pushing the brand to ease market entry
The client was able to clearly articulate its value proposition to the prospects without any hassle and with an unmatched level of transparency. Also, with The Testament, the client was able to keep the internal head count small and focus on the other key areas.
Publishing house has 14 vacancies across 6 job profiles filled with top talent by The Testament®, activating our Recruitment Consulting Capabilities with a turnaround time of just 72 hours
Challenge
As the publishing industry changes at a rapid pace due to the advent of the trend of digitisation, publishing houses are increasingly facing a shortage of right candidates with the right skillset, across various job profiles. The client in context is a leading publishing house operating out of Delhi, who required 14 best fit candidates across 6 Job profiles.The job profiles which required to be filled were entry level positions, such as Warehouse Assistant, Office Assistant, Data Operator, Proof Reader, Content Writer and Graphic Designer. The variety in the job profiles gave rise to challenges in terms of finding the best fit candidate, since job profiles of Warehouse Assistant and Graphic Designers would be distinctly different and require different applicant pools.
Solution
To attract and screen top talent in the field, The Testament® followed a multi stage approach which consisted of the following steps:
Vacancy posting: Job vacancies were posted in various job platforms as well as The Testament’s proprietary recruitment platform – Market Recruit®. Through Market Recruit®, users can register on the platform and browse various job postings from top companies. They can then refer suitable candidates from their own network for the various job openings. Once the candidate gets selected, the referee gets handsomely rewarded through cash incentives.
Application Screening: Once applications started pouring through the channels, the team at The Testament® performed a two-round screening based on preliminary criterion as well as resume based shortlisting to filter out the best fit candidates. The resumes of the filtered candidates were forwarded to the company for confirmation.
Interview alignment: Once the company confirmed the fit of the candidate in the relevant job vacancies, interviews were aligned of the candidates with the company. The final step of the process i.e. the interview was conducted from the company’s side.
Results
- Positions Filled with the best fit candidates
- Monetary rewards for all successful referees