The Testament® acquires 500 business leads in Chennai for a construction goods distributor in 10 days by employing its Vendor Acquisition Capabilities

Challenge

Based on 2016 data, India is the third largest producer of Iron and Steel in the world. This growth has been fuelled by the availability of raw materials and cheap labour on the supply side, while the demand side has been catered to by the country’s large scale execution of infrastructure projects. The client in context is a large distributor of TMT bars in south India, aiming to consolidate its position as a leading distributor in Chennai. For this project, in partnership with The Testament®, the client decided to organise a market survey as well as an on-ground acquisition drive of hardware retailers across the city of Chennai.

Solution

The Testament® deployed 6 Facilitator’s for 10 days to collect data from hardware retailers throughout Chennai. The facilitators were tasked with:
 Collect name and contact details of retailer
 Current brand of TMT bars stocked
 Current level of stock
 Current supplier of TMT bars
After collecting the above information, the facilitators put up a pitch for the client distributor, and its brand of TMT bars. Provided brand collaterals were also put up at the store front, with the permission of the retailers.
The pitch process was augmented by The Testament’s proprietary technology- MARKET ACQUIRE®, which allowed the client to listen in to every pitch as well gather precise geographic coordinates of all the retailers surveyed.

Results

• 500 Retailers surveyed
• Successful Data Capture of entire retail scenario in Chennai
• Full List of Retailers to serve as potential leads

How a mobile payments solution provider generated 150 business leads in the F&B sector, with the help of The Testament’s Vendor Acquisition Capabilities

Challenge

With digital transactions fast gaining ground alongside traditional methods of payment in urban centres of India, the sector is heating up with intense competition among a large number of players. In such a competitive environment, the player with the largest number of merchants on-board would probably gain a disproportionate advantage among its peers. The client in context is a mobile solutions provider which gathers all mobile wallets available in the segment and provides access to one platform. The service enables merchants to accept all form of digital payments with just one platform. After having grown organically to it’s potential, the client required to get more merchants on-board through merchant acquisition drives. The client decided to utilise The Testament’s capabilities to this purpose. The target group were restaurants, bars and pubs in Delhi NCR region.

Solution

The Testament® activated 2 Facilitators for over a week for this project. The facilitators were trained about the company’s products and the F&B sector before being deployed to important commercial hubs in Delhi. The target areas were primarily Connaught Place, Hauz Khas in Delhi and important commercial hubs in Gurugram. The facilitators encompassed these areas thoroughly, targeting all bars, pubs and restaurant establishments to get businesses on board the platform.

The facilitators were tasked with:
 Provide Information to the retailers regarding the service
 Demonstrate the features of the service
 Acquire requisite details of the interested retailers for on-boarding
 Tele-Calling drive for retention

One of the major challenges with the drive was the absence of decision makers in the visited establishments. The decision to come on-board the platform was mainly taken by the owners or senior managers of the establishments. To effectively deal with the challenge, The Testament® followed up the on-ground activities with a tele-calling drive to connect directly with the decision makers.

Results

 150 businesses acquired in 7 days

An Affiliate marketing website on-boards 200 customers of Prime Commercial Areas on its web platform, with the help of The Testament®

Challenge

Affiliate marketing is an arrangement between two parties where the seller provides part of the sale generated to a referee website as commission for traffic generated from the referee website. The client in context is one such website, operating out of Gurugram. As a newly launched website it did not have a large customer base and required expansion. The Testament® decided to take up the project for the client, and organise an on-ground customer acquisition drive in and around Delhi NCR.

Solution

The Testament® deployed 4 Facilitators to work for 10 Days across three commercial areas of Delhi NCR: Gurugram, Pitampura and NSP. The target group was individuals visiting food establishments.
The facilitators were trained regarding the precise value proposition of the website on The Testament’s gamified technology platform ENGAME®. With training done, the facilitators were activated on-ground to acquire customers.

On-boarding the customers followed the below steps:

 Application download by the customer
 User registration on the platform
 Click selfie on the app
 Upload bill and selfie on the platform
 Claim cashback

Results

 200 customers acquired 10 days
 Increase in market share
 Insights into target group

How The Testament® acquired 100 business leads for a B2B web solutions provider in 10 days 

Challenge

The client in context is B2B web solutions provider, and helps its clients towards preparing their own online store front. The client wanted to establish a strong brand presence among the prime markets in Delhi, and decided to partner with The Testament® to organize an on-ground client acquisition drive.

Solution

The Testament activated 2 Facilitator for 10 days for this project. The facilitators were trained about the company’s products and the SME in the retail sector before being deployed to all important business markets of Noida, Gurugram, Chandni Chowk and Laxmi Nagar. The facilitators were tasked with:

• Provide Information to the businesses regarding the service
• Demonstrate the features of the portals
• Arrange for a Demo Session with the Tech team of the client

One of the primary challenges faced in this project was the fact that the target segment was technologically backward in nature, and preferred conventional means over advanced channels of business. The pitch process was augmented with The Testament’s proprietary technology-Market Acquire®, which allowed the client to monitor the pitch process, and analyse what works and what doesn’t.

Results

• 100 Business Leads generated in 10 days
• Presence in some of the Prime Markets of Delhi

How The Testament® helped an education startup acquire 300 customers for its service in Delhi NCR region in 10 days using its Customer Acquisition Capabilities

Challenge

The company brings together students and teachers to deliver an international standard curriculum in a highly “personalized” after school teaching pedagogy. The company leverages online as well as offline channels for imparting knowledge and development. The company wanted to acquire a better reach into the Delhi NCR region and gain a greater share in the market which required a personal interaction between parents, students and teachers. The company partnered with The Testament® to achieve this objective.

Solution

In order to achieve the goal, The Testament® mobilized on-ground facilitators who conducted activities around the Delhi NCR by setting up kiosks in societies and apartment complexes. Each teacher was accompanied by 2 facilitators who interacted with parents and students highlighting the features of the company’s services. In total, 15 man days were invested in conducting such activities.

The facilitators, apart from being trained by The Testament® for carrying out the activity, also used The Testament®’s proprietary technology, Market Acquire® app to record pitches, Global Positioning System (GPS) location and photographs to ensure quality facilitation and zero data loss.

Results

▪ 300 Students registered in 10 days
▪ Employment Opportunities for teachers
▪ QualityPersonalized education experience for the students