How 4000 advertisements got posted on a C2C selling website in 60 days, with the help of The Testament^®

Challenge

As per industry estimates, India’s consumption GDP is estimated to grow to $2.5 trillion by 2021, of which, 10% will be online. Of this online consumption, a large chunk will be shared by the C2C space, which is largely unorganized in the country currently.

The client in this case was one of the larger C2C selling websites serving as an advertising platform for all kinds of C2C sales categories. As part of a regular market expansion activity, the client partnered with The Testament^® to increase the number of advertisements currently on its portal in 3 categories: mobile phones, computer/laptops and vehicles.

Solution

The Testament® deployed 5 facilitators for this project to work for 2 months across various commercial and residential areas of Bangalore. The facilitators were trained on The Testament’s gamified technology platform EnGame® about the company and its offerings. With training done, the facilitators hit the ground and scanned across Bangalore, targeting both residential and commercial areas. Prospective clients were approached and inquired for any selling opportunities available. For all interested leads, the facilitators were tasked with:

• Click photos of the property
• Provide description of the property
• Provide cost of the property

Once data was acquired, the facilitators posted the advertisements on the advertisement portal, on behalf of the customers.

Results

• 4000 advertisements in 40 days
• Huge Increase in website traffic

How a trade show organizer reached out to 30,000 students for its Gaming Industry trade show, with the help of The Testament^®

Challenge

With the increase in digital literacy, internet penetration and youth population of the country, the gaming industry is set to grow at a rapid pace. Currently valued at USD 890 million, the Indian Gaming Industry is estimated for the annual growth rate of 14.3 percent with mobile Gaming taking the lead at 71% share. The client in context is an organizer of trade shows in various sectors of the economy, gaming being one of them. The supply side for the gaming industry is met by animators, designers, gaming developers etc. while the demand side is met primarily by the youth population of the country.

Solution

The Testament® took a holistic approach towards creating awareness and generating leads for the event. The omnichannel approach consisted of:

• Social media marketing
• Direct mailing
• Cold Calling
• Establishing tie-ups with institutions

The target group for the event was the college going youth population of Delhi. To effectively target this segment,

The Testament® reached out to:

• 50 colleges in Delhi NCR
• All animation institutes of Delhi

Results

• Connection with 30,000 Students
• Widespread Awareness among its target audience
• Extensive on-ground data providing Insights into target industries

Leading cab aggregator acquires 1500 drivers in Delhi NCR with the help of The Testament® using its Market Acquisition Capabilities

Challenge

As the cab aggregator space in India heats up with intense competition between global and domestic players, it has become imperative for aggregators to on-board more drivers on its platform to gain competitive advantage. The company in context is one of the leading cab aggregators of the country on an expansionary growth trajectory. To fuel this growth, the company strategized to conduct an on-ground driver acquisition drive in partnership with The Testament.

Solution

For this driver acquisition project, The Testament® activated 20 facilitators across Delhi NCR for 3 months. Data Centres equipped with laptops and wi-fi networks were setup across important junctions which were to be used by facilitators for driver registration.

The facilitators were tasked with:

• Provide Information to the retailers regarding the service
• Demonstrate the features of the portals
• Acquire requisite details of the interested retailers for account creation

Once drivers were registered on the platform, they were then trained on the company’s process for effective operations, with The Testament’s training assistance services.

Results

• 1500 drivers on-boarded in 60 days
• Increased driver base in Delhi NCR
• Better process adherence by better trained drivers

How a mobile payments solution provider on-boarded 200 merchants on its platform, with the help of The Testament®

Challenge

As of April 2017, approximately 65 million users in India use digital payments as a method of transacting. With the push of the Govt. of India towards digitisation of services, this number is slated to grow at a rapid pace. The client in context is a leading mobile payments solution provider allowing users to pay through their mobile wallets. For this project, the client required to on board more merchants across Delhi NCR, particularly in Gurugram.

Solution

The Testament® deployed 4 Facilitators to work for 15 Days across various commercial areas of Gurugram. On-boarding merchants for mobile payments requires the process to go through various checks to comply with various financial regulations prevailing in the country. The facilitators were trained regarding the various KYC norms and other related financial regulations on The Testament’s gamified technology platform EnGame®. With training done, the facilitators were activated on-ground to visit various commercial hubs in Gurugram, targeting retailers of all scales. On-boarding merchants went through the following steps:

 KYC norms compliant documentation
 QR code generation
 Placement of branding collaterals (posters, standies etc.) in the establishment
 Merchant account creation

Results

 200 merchants acquired 15 days
 Increase in market share
 Insights into target group

The Testament® uses its Business Acquisition Capabilities to help Service Aggregator enlist 60 music schools in Ahemdabad

Challenge

The service aggregator in context is a one stop marketplace for varied lifestyle services such as wedding planning, movers and packers, physiotherapy etc. The company planned to expand to Ahmedabad and required to enlist dance classes and music schools as part of this expansion. It decided to partner with The Testament® to organise an on-ground customer acquisition drive in the city with a target of enlisting 60 businesses.

Solution

The Testament® deployed 5 facilitators for the customer acquisition drive across the city of Ahmedabad. The facilitators were tasked with:
 Record Name and Address of the establishment
 Acquire geographical coordinates of the business
 Click photos of the business

The business acquisition process was augmented with The Testament’s proprietary technology- Market Acquire. While this helped the facilitators ensure no data was lost in the process of acquisition, the company received constant on ground data in the form of voice recorded pitches, GPS tracked location history and on ground photographs of the pitch.
Once businesses were enlisted, the process was followed by a tele-calling drive to solidify the acquisition process.

Results

 60 Businesses enlisted in 1 week
 Successfully Venture into Ahmedabad
 On Ground Data for future lead conversions