Service Aggregator acquires data of 7500 businesses, across 10 cities using TheTestament® Market Research capabilities 

Challenge

The service aggregator in context is a one stop marketplace for varied lifestyle services such as wedding planning,movers and packers, physiotherapy etc. As a step towards increasing the service offerings, the company strategized
to enlist businesses in three segments across the country: Music and Dance schools, Yoga Schools and Tiffin Services.
The first step in the process was to acquire ground level data with respect to the number of business establishments in the three segments, and their related details (Name, Address, Contact details etc.). It decided to partner with The Testament® to organise an on-ground customer acquisition drive in the city with a target of enlisting 7000 businesses.

Solution

Due to the challenging nature of the project, in terms of geographical stretch, The Testament deployed 80 Facilitators across the country, for 1 month. These facilitators were distributed across the cities, in proportion to the number of potential businesses available to be listed, based on secondary research. The drive was conducted in 10 cities: Mumbai, Delhi, Bangalore, Hyderabad, Kolkata, Chennai, Pune, Ahmedabad, Chandigarh and Jaipur.

The facilitators were tasked with acquisition of:
 Name and Address of the business
 Geographical coordinates of the business
 Photographs of the business

The Testament’s proprietary technology – Market Acquire® was used by the facilitators throughout the drive to streamline the process of acquisition.

Market Acquire® helped the company receive on ground data in the form of
GPS tracked location history of the facilitators and on ground photographs of the pitch.

Results

 7500 Business establishments acquired in 1 month
 Competitive Advantage through clear on-ground insights

The Testament® helps payment solutions company survey 50 merchants in 5 days to gather data as well as generate Business Leads

Challenge

Market Research into your target group can lead to distinct competitive advantages over your peers in the industry. When this client came to The Testament®, this is exactly what it wanted to do- gain competitive advantage through data. The client was a mobile wallets aggregator, providing solutions to merchants who can accept payments from any mobile solutions provider. This was a one-in-all solution for merchants. Before its market launch in Mumbai, the company wanted to conduct an on-ground market research into its target group to gain insights critical to its success. The company decided to partner with The Testament®.

Solution

The research was quantitative in nature, and required a questionnaire as an instrument. The questions were discussed between the two parties (Client and The Testament®) before being finalised. With the questionnaire ready, The Testament® deployed 2 Marketing Facilitators on-ground to collect the requisite data for 5 working days.

The facilitators were trained on the market research methodologies on The Testament’s gamified technology platform ENGAME®. With training done, the facilitators were activated on-ground data acquisition. For the process of data acquisition, the facilitators were equipped with Market Acquire app, The Testament’s proprietary technology. While this helped the facilitators ensure no data was lost in the process of acquisition, the client received constant on ground data in the form of VoiceRecordings, GPS Tracked Location History and On Ground Photographs.

Results

 50 Merchants surveyed in 5 days
 Critical Insights into required target group
 List of on-ground respondents for Lead Generation purpose

How a Men’s Grooming  start-up captured market and consumer data from 600 salons in 2 cities, with the help of The Testament® Data Acquisition Capabilities.

Challenge

Men’s grooming as a category has been experiencing high growth in recent years and is slated to grow at 14% CAGR for the next 5 years. Recent years have seen start-ups come into the category with the intention of exploiting the growth potential in this field. The client in context was a men’s grooming start-up which required market data to successfully foray into the field. The client had primarily four objectives:

• To gauge brand awareness
• To measure customer satisfaction
• To understand factors driving growth in the category
• To spread awareness among retailers and consumers

The drive had to be organised in two cities: Mumbai and Bangalore.

Solution

Based on the objectives of the research, it was structured as an exploratory cum descriptive study. A questionnaire was designed by The Testament® which was approved by the client after reviews. A sample size of 610 salons (299salons in Mumbai, 310 salons in Bangalore) were selected for the survey. 8 Facilitators (4 in Mumbai, 4 in Bangalore) were deployed on-ground administration of the survey, to be done over a period of two weeks. Once the survey was administered and data captured, the facilitators also raised brand awareness of the company by providing free samples to the salons.

Results

• 299 Saloons surveyed in Mumbai
• 310 Saloons surveyed in Bangalore
• Incisive brand awareness
• Complete List of salons for future lead conversions

How an organisation successfully captured end to end industry data of Bottlers,Retailers and Customers for the water purification industry by using  The Testament’s Market Research capabilities. 

Challenge

The organisation in context is a leading water purification solutions provider in the country. The organisation required market data across the supply chain at primarily three levels: bottlers, retailers and customers. However, acquiring this data seemed to be a costly affair as traditional market research agencies charged higher than the marketing budget of the company. Another drawback of traditional research agencies was the absence of raw data. Traditional agencies only provided summary data with generated inferences. However, if the company in context wanted to translate the market research into a lead generating pipeline, it needed the actual on-ground data as well.

Solution

The Testament® activated 5 Facilitators  for over a month for this project. The facilitators were trained about the company’s products and the industry before being deployed to different areas in Gurugram. They encompassed the market in three phases.

In the first phase,all Bottling Plants in Gurugram were visited. The facilitators closely monitored the manufacturing method for packaged drinking water, assessed the closeness to industry standards and analysed the variance in pricing.

In the second phase, more than 100 Retailers were surveyed to know the intricacies of packaged water supply from seller’s viewpoint factoring variance in costing, delivery and quality check.

The last phase involved surveying more than  300 Consumers in two segments: retail and corporate. The survey judged the satisfaction level of the consumers across dimensions such as quality, price, distribution etc. and scope of improvements in the process.

Results

• Detailed report on Water purification Industry in Delhi NCR.
• Detailed Customer Profile including demographics, usage behavior etc.
• Clear insights on Customer Satisfaction level across sample space.
• List of all Respondents to translate market research to business.

Trade fair organiser gathers 1200 businesses in 15 days using  The Testament®  Market Acquisition Capabilities to acquire visitor base in Niche industry in Bangalore 

Challenge

As a Trade Fair organiser, it has become increasingly difficult to gather a large visitor base, especially in niche industries. The company in context is an international trade show organiser, launching shows on important and niche themes. With one of the most challenging trade shows in Bangalore, with respect to visitor acquisition and engagement, the company decided to partner with The Testament®.

Solution

The Testament activated 6 Facilitators, who would work across the city of Bangalore for this project. The facilitators were tasked with acquiring visitor businesses in a short span of time, for the trade show. While acquiring business visitors, the facilitators were equipped with Market Acquire app, The Testament’s proprietary technology. While this helped the facilitators ensure no data was lost in the process of acquisition, the company received constant on ground data in the form of Voice Recorded Pitches, GPS Tracked Location History and On Ground Photographs of the pitch.

Results

 1200 visitor businesses gathered in 15 days
 Successful Trade Show
 Foothold In Bangalore for a Delhi based organisation