Water purification company acquires 150 businesses in 4 days with the help of The Testament’s Market Acquisition Capabilities

Challenge

The organisation in context is a leading water purification solutions provider in the country. As a method of related diversification, the company seeked to venture into the packaged drinking water segment. To increase their revenue streams in the packaged drinking water segment, the company decided to target various corporate offices in Gurugram. However, reaching out to needed a way to acquire these businesses without incurring significant salesforce costs.

Solution

The Testament activated 4 facilitators for this project. The facilitators were trained about the company’s products and deployed to different corporate clusters of Gurugram. The facilitators encompassed the market and were able to acquire 150 corporate houses within 4 days.

Results

• 150 customers in 4 days
• Approximately Rs. 90 Lakhs increase in annual revenues
• Successful entry into packaged drinking water segment

E-Commerce solutions provider acquires 120 businesses in Delhi by leveraging The Testament® Market Acquisition Capabilities 

Challenge

The company in context was a start-up in the field of E-Commerce Solutions, which allows users to sell their products online through mobile and desktop platforms. The company had a limited user base and needed to acquire more customers in order to propagate its service. The target group for the company was small to medium retailers in the prime markets in Delhi NCR.

Solution

The Testament activated 2 Facilitator’s for over a week for this project. The facilitators were trained about the company’s products and the SME in the retail sector before being deployed to all important retail markets in Delhi. The facilitators encompassed markets in North Delhi (Rohini), West Delhi (Kirti Nagar), South Delhi (Greater Kailash) and Central Delhi (Chandni Chowk, Karol Bagh) to get retailers on board the platform.

The facilitators were tasked with:

• Provided Information to the retailers regarding the service
• Demonstrate the features of the portals
• Acquire requisite details of the interested retailers for account creation
• Tele-Calling drive to hand over the online stores to the retailers

Results

• 120 businesses acquired in 7 days
• Presence in some of the prime markets in Delhi NCR
• Incisive Insights into its target market.
• List of all Respondents to generate future leads

The Testament® helps Service Aggregator generate unbiased vendor reviews on its website across the country on its marketplace app

Challenge

As online marketplace models for services and products continue to flourish in the country, aggregators are increasingly trying to increase their customer base. One major drawback with online commerce is the lack of direct contact between the customer and desired service/product before delivery. This barrier can somewhat be reduced with reviews of the service/product from fellow customers which help the customer make that purchase decision.
The service aggregator in context is a one stop marketplace for varied lifestyle services such as wedding planning, movers and packers, physiotherapy etc. To increase buyer acceptance of its services, the company required to gather more unbiased reviews from its customers on its platform. The aggregator decided to partner with The Testament® to organise a review generation drive among its customers with a target of generating a minimum of 4000 reviews.

Solution

The Testament® divided the process of review acquisition into two steps:
Tele-calling drive to customers: The first step in the process was to gather customer contact details from the company’s database. Once this was provided by the company, The Testament® organised a tele-calling drive to each customer and requested for a verbal review of the service availed.
Review transcription by scripts: While the review was being provided by the customers to the tele callers, The Testament’s proprietary technology – Market Acquire®, acquired voice recordings of the reviews. These voice recordings were then transcribed word to word, in eloquent English and then uploaded on to the website.

Results

• 4000 Reviews generated in 1 month
• Lower Purchase Barrier as a result of genuine reviews
• Increased Traffic on website

How The Testament® acquired 100 business leads for a B2B web solutions provider in 10 days 

Challenge

The client in context is B2B web solutions provider, and helps its clients towards preparing their own online store front. The client wanted to establish a strong brand presence among the prime markets in Delhi, and decided to partner with The Testament® to organize an on-ground client acquisition drive.

Solution

The Testament activated 2 Facilitator for 10 days for this project. The facilitators were trained about the company’s products and the SME in the retail sector before being deployed to all important business markets of Noida, Gurugram, Chandni Chowk and Laxmi Nagar. The facilitators were tasked with:

• Provide Information to the businesses regarding the service
• Demonstrate the features of the portals
• Arrange for a Demo Session with the Tech team of the client

One of the primary challenges faced in this project was the fact that the target segment was technologically backward in nature, and preferred conventional means over advanced channels of business. The pitch process was augmented with The Testament’s proprietary technology-Market Acquire®, which allowed the client to monitor the pitch process, and analyse what works and what doesn’t.

Results

• 100 Business Leads generated in 10 days
• Presence in some of the Prime Markets of Delhi

How a Food Processing Trade Show acquired 1500 business visitors, with the help of The Testament® in 3 weeks 

Challenge

The food processing industry is one of the largest industries in India and ranks fifth in terms of production, consumption and exports. To fully realize the growth potential of the industry, B2B trade shows play an integral part, connecting buyers with sellers in the industry. The company in context is one of India’s leading trade show organizer, with shows in sectors such as Energy, Food and FMCG, Real Estate, Pharma etc. Its flagship show in the Food and FMCG sector is organised on an annual basis, in the financial capital of the country. To gather quality visitor traffic for the show, the company decided to work with The Testament® and conduct an on-ground customer acquisition drive.

Solution

The Testament activated 6 Facilitators to work for 3 Weeks. Since the exhibition was being organised in Mumbai, The Testament® targeted businesses in 6 cities in 3 states: Maharashtra (Mumbai, Pune), Gujarat (Ahmedabad, Surat, Rajkot) and Goa. A wide array of businesses was targeted, which included businesses from food processing and packaging industry, raw food material manufacturers, dealers of spice ingredients, food ingredient manufacturers, packaging industry, bakeries and food marts etc.

The Testament® primarily worked on:

• Extensive Demographic Research of the relevant business prospects in the field of food manufacturing industry.
• Utilization of in-house technological tools like MarketAcquire® to consolidate registration data along with pitch recordings and Geo-coordinates.
• A Training Video was produced to help train the resources and improve retention.
• Regular Assistance from the Operations Team of The Testament® to the Marketing Facilitators and the client.
• Comprehensive Quality Check on the data received at the back end through stringent internal processes.

Results

•  1500 visitors acquired in 21 days
•  Sold Out trade shows
•  Regional On Ground Data for future trade shows

With the Testament’s visitor acquisition capabilities,food processing trade fair gathers 3000 business visitors over a period of 2 years.