When Ferrari is not enough: The story of Lamborghini

Lamorghini

There was a man who owned a business making tractors. He was quite fond of cars and owned a Ferrari 250GT. However, he realized that his new Ferrari for which he paid thousands of dollars had a broken clutch.
What he realized next was more important. The guys at Ferrari used the same clutch in their car he used in his own tractors.

Disappointed, he went to Ferrari’s office and demanded that they use a better quality clutch. Ferrari responded by saying “You are just a tractor maker, and could not know anything about sports cars. Stay off.”
Frustrated and determined to prove them wrong at the same time, the man decided to set up his own automobile company. The company he created is today known as Lamborghini Automobiles and the man, its founder Ferruccio Lamborghini.


He hired an engineer named Giotto Bizzarrini, who was a top level ex-employee at Ferrari itself, to lead the technical team to create his cars. Lamborghini wanted a similar 3-litre V12 engine for his cars which they used in Ferrari cars. The only difference was he wanted them to be designed purely for road use, in contrast to the modified racing engines used by Ferrari. What followed were a series of events that led to the creation of one of the most admired sports car companies in the world.

#StayInspired!


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Posted by Avneesh Khanna

Technology manager at The Testament, Avneesh has always appreciated the creationist instinct in every form. He likes to build things; whether it be for technology, business or for creative significance.

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