The book that tipped the decade: Story of Malcolm Gladwell

Every organisation has a style of working, depending upon the psychology, theories and concepts that it follows while carrying out their tasks.

These concepts are generally inspired by some genius minds. Well, The Testament is greatly influenced by the genius of a man named Malcolm Gladwell. Malcolm Gladwell is an English-Canadian best-selling author and speaker, who is religiously read by all those who aim to take their managerial skills to an invincible level.

Having done some majestic work in the fields like sociology, economics and business psychology, Gladwell stands as a hero for many.

Born in the family of brilliant people (in 1963), he was an intelligent and an ambitious person right from the beginning. He developed a keen interest in reading at the age of 11, and used to sit for hours in the libraries days after days. He later described this way of informal education to be of vital importance in his later career.

Being not able to score well in academics to go to a graduate school, he decided to work in advertising. Unfortunately, he got rejected in every agency he applied to. Though, going through a rough phase, he chose to keep his stride on and accepted a journalism job at a monthly magazine called The American Spectator.

Subsequently writing for few more companies he bagged a big one in 1987. He started covering business and science for the famous The Washington Post. He worked there until 1996 and then shifted to The New Yorker for which he still writes.

It was in this period with The New Yorker when he came up with his most amazing works which garnered him widespread acclaim. In between year 2000 and 2009, he wrote four best-sellers. The Tipping Point (2000), Blink (2005), Outliers: The Story of Success (2008) and What the dog saw (2009).

His book The Tipping Point has been named as one of the best books of the decade by In this book, Gladwell very profoundly described the secret behind any product going epidemic and what are the strategies to be adopted to spread anything at a viral rate. Many successful professionals consider this book to be of immense influence on them.

Having done all this, Gladwell has established himself as one of the most successful contemporary authors and one of the most influential people in the world (list of TIME magazine).

Stay Inspired!

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Posted by Kumar Sambhav

Kumar manages the operations at The Testament. A perpetual learner, he finds inspiration in people, places and literature.

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