How a trade show on the Personal Care Industry organised a trade show with 1000 businesses, with the help of The Testament^®.

Challenge

The market size of India’s beauty, cosmetic and grooming market will reach $20 billion by 2025 from the current $ 6.5 billion on the back of rise in disposable income of middle class and growing aspirations of people to live good life and look good, as per Assocham. The client in context is one of the largest trade show organizers in Asia, and organizes an annual trade show on the Personal Care Industry in the capital of the country. In order to acquire visitors for the event, the client partnered with The Testament® to conduct an on-ground visitor acquisition drive across 4 cities of Delhi, Jaipur, Chandigarh and Baddi.

Solution

The Testament^® activated 10 Faciliataors to work for 20 Days totalling in 200 Man days. The target business segment was broken down into the following components:

Delhi

• 6 Marketing Facilitators
• 14 working days
• 730 businesses acquired

Jaipur, Chandigarh, Baddi

• 2 Marketing Facilitators
• 5 working days
• 270 businesses acquired

The Testament^® used:

• Extensive Demographic Research of the relevant business prospects
• In-house technological tools like MARKET ACQUIRE^® to consolidate registration data along with pitch recordings and geo-coordinates.
• Training Video and ENGAME^® to train and engage marketing facilitators
• Comprehensive Quality Check on the data received at the backend through stringent internal processes
• Follow up on-ground activities with tele-calling drive to increase retention

Results

• 1000 visitors acquired in 20 days
• Sold Out trade show
• Regional On Ground Data for future trade shows

How an e-Shuttle service provider gathered nearly 500 User registrations in 2 days, with the help of The Testament^®.

Challenge

As the transportation industry continues to evolve in a fast growing Indian economy, technology is increasingly playing a pivotal role in the process. The company in context is a mobile app based office bus services provider, operating primarily in Delhi NCR. The company provides convenient, hassle free travel options between Noida, Gurugram and Delhi NCR. As a newly launched service, the company had a limited user base and required to acquire more customers for expansion. The company decided to use The Testament’s customer acquisition capabilities to conduct an on-ground customer acquisition drive.

Solution

The Testament® organised the customer acquisition drive in two distinct methods:

Metro stations in Gurugram, Bus stands in Faridabad

To acquire customers for the company, The Testament^® deployed 5 facilitators in various metro stations of Gurugram, which were carefully selected based on demographic analysis. The acquisition drive continued for 12 working days, during which the facilitators were tasked with gathering as many sign ups on the mobile app as possible. A similar drive was conducted in bus stands in Faridabad as well.

Corporate offices in Gurugram:

Corporate offices in Gurugram presented great opportunities for The Testament® for customer acquisition, as they housed professional in-line with the client company’s target group. These were professionals who traveled on daily basis between Delhi and Gurugram for their jobs. The Testament® setup registration kiosks in corporate offices in Gurugram, the branding collateral was provided by the client company. It was a 20 working day long drive with 3 marketing facilitators involved.

Results

• 420 Registrations from metro stations and Bus stands
• 30 Upfront Subscriptions from Corporate Offices
• List of 200 Leads expressing interest in the client services

How a leading cab aggregator acquired 12000 customers for its bike sharing platform with the help of The Testament^®

Challenge

When a leading cab aaggregator of the country wanted to expand into bike-taxi services, it needed to organize a customer acquisition drive to get people on board its platform as an initial push. For its customer acquisition drive in and around Delhi NCR, the company decided to partner with The Testament^®.

Solution

For this customer acquisition project, The Testament® activated 20 facilitators across Delhi NCR for 3 months.

The facilitators:

• Were provided with a pre-training video to equip them with in-depth knowledge of the project
• Were to pitch about the services offered by the ride-sharing app
• Get users onboard the app by offering a free ride for first-time users by applying a unique coupon code

The facilitators were on the third party payroll of The Testament^® and were paid based on free trips they managed to generate every month.

Results

• 12000 customers acquired in 3 months
• Increased user base in Delhi NCR
• Fast Entry into the capital, facilitating expansion across the country