How a mobile payments solution provider on-boarded 200 merchants on its platform, with the help of The Testament®

Challenge

As of April 2017, approximately 65 million users in India use digital payments as a method of transacting. With the push of the Govt. of India towards digitisation of services, this number is slated to grow at a rapid pace. The client in context is a leading mobile payments solution provider allowing users to pay through their mobile wallets. For this project, the client required to on board more merchants across Delhi NCR, particularly in Gurugram.

Solution

The Testament® deployed 4 Facilitators to work for 15 Days across various commercial areas of Gurugram. On-boarding merchants for mobile payments requires the process to go through various checks to comply with various financial regulations prevailing in the country. The facilitators were trained regarding the various KYC norms and other related financial regulations on The Testament’s gamified technology platform EnGame®. With training done, the facilitators were activated on-ground to visit various commercial hubs in Gurugram, targeting retailers of all scales. On-boarding merchants went through the following steps:

 KYC norms compliant documentation
 QR code generation
 Placement of branding collaterals (posters, standies etc.) in the establishment
 Merchant account creation

Results

 200 merchants acquired 15 days
 Increase in market share
 Insights into target group

The Testament® uses its Business Acquisition Capabilities to help Service Aggregator enlist 60 music schools in Ahemdabad

Challenge

The service aggregator in context is a one stop marketplace for varied lifestyle services such as wedding planning, movers and packers, physiotherapy etc. The company planned to expand to Ahmedabad and required to enlist dance classes and music schools as part of this expansion. It decided to partner with The Testament® to organise an on-ground customer acquisition drive in the city with a target of enlisting 60 businesses.

Solution

The Testament® deployed 5 facilitators for the customer acquisition drive across the city of Ahmedabad. The facilitators were tasked with:
 Record Name and Address of the establishment
 Acquire geographical coordinates of the business
 Click photos of the business

The business acquisition process was augmented with The Testament’s proprietary technology- Market Acquire. While this helped the facilitators ensure no data was lost in the process of acquisition, the company received constant on ground data in the form of voice recorded pitches, GPS tracked location history and on ground photographs of the pitch.
Once businesses were enlisted, the process was followed by a tele-calling drive to solidify the acquisition process.

Results

 60 Businesses enlisted in 1 week
 Successfully Venture into Ahmedabad
 On Ground Data for future lead conversions

The Testament® acquires 500 business leads in Chennai for a construction goods distributor in 10 days by employing its Vendor Acquisition Capabilities

Challenge

Based on 2016 data, India is the third largest producer of Iron and Steel in the world. This growth has been fuelled by the availability of raw materials and cheap labour on the supply side, while the demand side has been catered to by the country’s large scale execution of infrastructure projects. The client in context is a large distributor of TMT bars in south India, aiming to consolidate its position as a leading distributor in Chennai. For this project, in partnership with The Testament®, the client decided to organise a market survey as well as an on-ground acquisition drive of hardware retailers across the city of Chennai.

Solution

The Testament® deployed 6 Facilitator’s for 10 days to collect data from hardware retailers throughout Chennai. The facilitators were tasked with:
 Collect name and contact details of retailer
 Current brand of TMT bars stocked
 Current level of stock
 Current supplier of TMT bars
After collecting the above information, the facilitators put up a pitch for the client distributor, and its brand of TMT bars. Provided brand collaterals were also put up at the store front, with the permission of the retailers.
The pitch process was augmented by The Testament’s proprietary technology- MARKET ACQUIRE®, which allowed the client to listen in to every pitch as well gather precise geographic coordinates of all the retailers surveyed.

Results

• 500 Retailers surveyed
• Successful Data Capture of entire retail scenario in Chennai
• Full List of Retailers to serve as potential leads

How a mobile payments solution provider generated 150 business leads in the F&B sector, with the help of The Testament’s Vendor Acquisition Capabilities

Challenge

With digital transactions fast gaining ground alongside traditional methods of payment in urban centres of India, the sector is heating up with intense competition among a large number of players. In such a competitive environment, the player with the largest number of merchants on-board would probably gain a disproportionate advantage among its peers. The client in context is a mobile solutions provider which gathers all mobile wallets available in the segment and provides access to one platform. The service enables merchants to accept all form of digital payments with just one platform. After having grown organically to it’s potential, the client required to get more merchants on-board through merchant acquisition drives. The client decided to utilise The Testament’s capabilities to this purpose. The target group were restaurants, bars and pubs in Delhi NCR region.

Solution

The Testament® activated 2 Facilitators for over a week for this project. The facilitators were trained about the company’s products and the F&B sector before being deployed to important commercial hubs in Delhi. The target areas were primarily Connaught Place, Hauz Khas in Delhi and important commercial hubs in Gurugram. The facilitators encompassed these areas thoroughly, targeting all bars, pubs and restaurant establishments to get businesses on board the platform.

The facilitators were tasked with:
 Provide Information to the retailers regarding the service
 Demonstrate the features of the service
 Acquire requisite details of the interested retailers for on-boarding
 Tele-Calling drive for retention

One of the major challenges with the drive was the absence of decision makers in the visited establishments. The decision to come on-board the platform was mainly taken by the owners or senior managers of the establishments. To effectively deal with the challenge, The Testament® followed up the on-ground activities with a tele-calling drive to connect directly with the decision makers.

Results

 150 businesses acquired in 7 days

An Affiliate marketing website on-boards 200 customers of Prime Commercial Areas on its web platform, with the help of The Testament®

Challenge

Affiliate marketing is an arrangement between two parties where the seller provides part of the sale generated to a referee website as commission for traffic generated from the referee website. The client in context is one such website, operating out of Gurugram. As a newly launched website it did not have a large customer base and required expansion. The Testament® decided to take up the project for the client, and organise an on-ground customer acquisition drive in and around Delhi NCR.

Solution

The Testament® deployed 4 Facilitators to work for 10 Days across three commercial areas of Delhi NCR: Gurugram, Pitampura and NSP. The target group was individuals visiting food establishments.
The facilitators were trained regarding the precise value proposition of the website on The Testament’s gamified technology platform ENGAME®. With training done, the facilitators were activated on-ground to acquire customers.

On-boarding the customers followed the below steps:

 Application download by the customer
 User registration on the platform
 Click selfie on the app
 Upload bill and selfie on the platform
 Claim cashback

Results

 200 customers acquired 10 days
 Increase in market share
 Insights into target group