How The Testament® acquired 100 business leads for a B2B web solutions provider in 10 days 

Challenge

The client in context is B2B web solutions provider, and helps its clients towards preparing their own online store front. The client wanted to establish a strong brand presence among the prime markets in Delhi, and decided to partner with The Testament® to organize an on-ground client acquisition drive.

Solution

The Testament activated 2 Facilitator for 10 days for this project. The facilitators were trained about the company’s products and the SME in the retail sector before being deployed to all important business markets of Noida, Gurugram, Chandni Chowk and Laxmi Nagar. The facilitators were tasked with:

• Provide Information to the businesses regarding the service
• Demonstrate the features of the portals
• Arrange for a Demo Session with the Tech team of the client

One of the primary challenges faced in this project was the fact that the target segment was technologically backward in nature, and preferred conventional means over advanced channels of business. The pitch process was augmented with The Testament’s proprietary technology-Market Acquire®, which allowed the client to monitor the pitch process, and analyse what works and what doesn’t.

Results

• 100 Business Leads generated in 10 days
• Presence in some of the Prime Markets of Delhi

How The Testament® helped an education startup acquire 300 customers for its service in Delhi NCR region in 10 days using its Customer Acquisition Capabilities

Challenge

The company brings together students and teachers to deliver an international standard curriculum in a highly “personalized” after school teaching pedagogy. The company leverages online as well as offline channels for imparting knowledge and development. The company wanted to acquire a better reach into the Delhi NCR region and gain a greater share in the market which required a personal interaction between parents, students and teachers. The company partnered with The Testament® to achieve this objective.

Solution

In order to achieve the goal, The Testament® mobilized on-ground facilitators who conducted activities around the Delhi NCR by setting up kiosks in societies and apartment complexes. Each teacher was accompanied by 2 facilitators who interacted with parents and students highlighting the features of the company’s services. In total, 15 man days were invested in conducting such activities.

The facilitators, apart from being trained by The Testament® for carrying out the activity, also used The Testament®’s proprietary technology, Market Acquire® app to record pitches, Global Positioning System (GPS) location and photographs to ensure quality facilitation and zero data loss.

Results

▪ 300 Students registered in 10 days
▪ Employment Opportunities for teachers
▪ QualityPersonalized education experience for the students

Service Aggregator acquires data of 7500 businesses, across 10 cities using TheTestament® Market Research capabilities 

Challenge

The service aggregator in context is a one stop marketplace for varied lifestyle services such as wedding planning,movers and packers, physiotherapy etc. As a step towards increasing the service offerings, the company strategized
to enlist businesses in three segments across the country: Music and Dance schools, Yoga Schools and Tiffin Services.
The first step in the process was to acquire ground level data with respect to the number of business establishments in the three segments, and their related details (Name, Address, Contact details etc.). It decided to partner with The Testament® to organise an on-ground customer acquisition drive in the city with a target of enlisting 7000 businesses.

Solution

Due to the challenging nature of the project, in terms of geographical stretch, The Testament deployed 80 Facilitators across the country, for 1 month. These facilitators were distributed across the cities, in proportion to the number of potential businesses available to be listed, based on secondary research. The drive was conducted in 10 cities: Mumbai, Delhi, Bangalore, Hyderabad, Kolkata, Chennai, Pune, Ahmedabad, Chandigarh and Jaipur.

The facilitators were tasked with acquisition of:
 Name and Address of the business
 Geographical coordinates of the business
 Photographs of the business

The Testament’s proprietary technology – Market Acquire® was used by the facilitators throughout the drive to streamline the process of acquisition.

Market Acquire® helped the company receive on ground data in the form of
GPS tracked location history of the facilitators and on ground photographs of the pitch.

Results

 7500 Business establishments acquired in 1 month
 Competitive Advantage through clear on-ground insights

The Testament® helps payment solutions company survey 50 merchants in 5 days to gather data as well as generate Business Leads

Challenge

Market Research into your target group can lead to distinct competitive advantages over your peers in the industry. When this client came to The Testament®, this is exactly what it wanted to do- gain competitive advantage through data. The client was a mobile wallets aggregator, providing solutions to merchants who can accept payments from any mobile solutions provider. This was a one-in-all solution for merchants. Before its market launch in Mumbai, the company wanted to conduct an on-ground market research into its target group to gain insights critical to its success. The company decided to partner with The Testament®.

Solution

The research was quantitative in nature, and required a questionnaire as an instrument. The questions were discussed between the two parties (Client and The Testament®) before being finalised. With the questionnaire ready, The Testament® deployed 2 Marketing Facilitators on-ground to collect the requisite data for 5 working days.

The facilitators were trained on the market research methodologies on The Testament’s gamified technology platform ENGAME®. With training done, the facilitators were activated on-ground data acquisition. For the process of data acquisition, the facilitators were equipped with Market Acquire app, The Testament’s proprietary technology. While this helped the facilitators ensure no data was lost in the process of acquisition, the client received constant on ground data in the form of VoiceRecordings, GPS Tracked Location History and On Ground Photographs.

Results

 50 Merchants surveyed in 5 days
 Critical Insights into required target group
 List of on-ground respondents for Lead Generation purpose

How a Men’s Grooming  start-up captured market and consumer data from 600 salons in 2 cities, with the help of The Testament® Data Acquisition Capabilities.

Challenge

Men’s grooming as a category has been experiencing high growth in recent years and is slated to grow at 14% CAGR for the next 5 years. Recent years have seen start-ups come into the category with the intention of exploiting the growth potential in this field. The client in context was a men’s grooming start-up which required market data to successfully foray into the field. The client had primarily four objectives:

• To gauge brand awareness
• To measure customer satisfaction
• To understand factors driving growth in the category
• To spread awareness among retailers and consumers

The drive had to be organised in two cities: Mumbai and Bangalore.

Solution

Based on the objectives of the research, it was structured as an exploratory cum descriptive study. A questionnaire was designed by The Testament® which was approved by the client after reviews. A sample size of 610 salons (299salons in Mumbai, 310 salons in Bangalore) were selected for the survey. 8 Facilitators (4 in Mumbai, 4 in Bangalore) were deployed on-ground administration of the survey, to be done over a period of two weeks. Once the survey was administered and data captured, the facilitators also raised brand awareness of the company by providing free samples to the salons.

Results

• 299 Saloons surveyed in Mumbai
• 310 Saloons surveyed in Bangalore
• Incisive brand awareness
• Complete List of salons for future lead conversions