How an organisation successfully captured end to end industry data of Bottlers,Retailers and Customers for the water purification industry by using  The Testament’s Market Research capabilities. 

Challenge

The organisation in context is a leading water purification solutions provider in the country. The organisation required market data across the supply chain at primarily three levels: bottlers, retailers and customers. However, acquiring this data seemed to be a costly affair as traditional market research agencies charged higher than the marketing budget of the company. Another drawback of traditional research agencies was the absence of raw data. Traditional agencies only provided summary data with generated inferences. However, if the company in context wanted to translate the market research into a lead generating pipeline, it needed the actual on-ground data as well.

Solution

The Testament® activated 5 Facilitators  for over a month for this project. The facilitators were trained about the company’s products and the industry before being deployed to different areas in Gurugram. They encompassed the market in three phases.

In the first phase,all Bottling Plants in Gurugram were visited. The facilitators closely monitored the manufacturing method for packaged drinking water, assessed the closeness to industry standards and analysed the variance in pricing.

In the second phase, more than 100 Retailers were surveyed to know the intricacies of packaged water supply from seller’s viewpoint factoring variance in costing, delivery and quality check.

The last phase involved surveying more than  300 Consumers in two segments: retail and corporate. The survey judged the satisfaction level of the consumers across dimensions such as quality, price, distribution etc. and scope of improvements in the process.

Results

• Detailed report on Water purification Industry in Delhi NCR.
• Detailed Customer Profile including demographics, usage behavior etc.
• Clear insights on Customer Satisfaction level across sample space.
• List of all Respondents to translate market research to business.

Trade fair organiser gathers 1200 businesses in 15 days using  The Testament®  Market Acquisition Capabilities to acquire visitor base in Niche industry in Bangalore 

Challenge

As a Trade Fair organiser, it has become increasingly difficult to gather a large visitor base, especially in niche industries. The company in context is an international trade show organiser, launching shows on important and niche themes. With one of the most challenging trade shows in Bangalore, with respect to visitor acquisition and engagement, the company decided to partner with The Testament®.

Solution

The Testament activated 6 Facilitators, who would work across the city of Bangalore for this project. The facilitators were tasked with acquiring visitor businesses in a short span of time, for the trade show. While acquiring business visitors, the facilitators were equipped with Market Acquire app, The Testament’s proprietary technology. While this helped the facilitators ensure no data was lost in the process of acquisition, the company received constant on ground data in the form of Voice Recorded Pitches, GPS Tracked Location History and On Ground Photographs of the pitch.

Results

 1200 visitor businesses gathered in 15 days
 Successful Trade Show
 Foothold In Bangalore for a Delhi based organisation

How a Food Processing Trade Show acquired 1500 business visitors, with the help of The Testament® in 3 weeks 

Challenge

The food processing industry is one of the largest industries in India and ranks fifth in terms of production, consumption and exports. To fully realize the growth potential of the industry, B2B trade shows play an integral part, connecting buyers with sellers in the industry. The company in context is one of India’s leading trade show organizer, with shows in sectors such as Energy, Food and FMCG, Real Estate, Pharma etc. Its flagship show in the Food and FMCG sector is organised on an annual basis, in the financial capital of the country. To gather quality visitor traffic for the show, the company decided to work with The Testament® and conduct an on-ground customer acquisition drive.

Solution

The Testament activated 6 Facilitators to work for 3 Weeks. Since the exhibition was being organised in Mumbai, The Testament® targeted businesses in 6 cities in 3 states: Maharashtra (Mumbai, Pune), Gujarat (Ahmedabad, Surat, Rajkot) and Goa. A wide array of businesses was targeted, which included businesses from food processing and packaging industry, raw food material manufacturers, dealers of spice ingredients, food ingredient manufacturers, packaging industry, bakeries and food marts etc.

The Testament® primarily worked on:

• Extensive Demographic Research of the relevant business prospects in the field of food manufacturing industry.
• Utilization of in-house technological tools like MarketAcquire® to consolidate registration data along with pitch recordings and Geo-coordinates.
• A Training Video was produced to help train the resources and improve retention.
• Regular Assistance from the Operations Team of The Testament® to the Marketing Facilitators and the client.
• Comprehensive Quality Check on the data received at the back end through stringent internal processes.

Results

•  1500 visitors acquired in 21 days
•  Sold Out trade shows
•  Regional On Ground Data for future trade shows

With the Testament’s visitor acquisition capabilities,food processing trade fair gathers 3000 business visitors over a period of 2 years.

Trade fair organizer acquires 6000 visitors for 2 of its trade shows, with the help of The Testament® using 50 Marketing Facilitators encompassing 11 cities across India to acquire Business Visitors for clients

Challenge

Trade fairs are strategic platforms, bringing the industry together. The trade fair in the Travel and Tourism industry, organised by the client in context, creates such a platform, uniting both industry members with each other and members of the trade primarily in the South-East Asian region. To acquire visitors for the event, the client partnered with The Testament® to conduct an on-ground visitor acquisition drive across 11 cities.

Solution

The Testament® activated 50 Facilitators, (16 in Mumbai, 34 in Delhi) who would work across 11 cities for this project. The facilitators were tasked with acquiring visitor businesses in a short span of time, for the trade show.

The target businesses for the show were set as:
 Travel agents
 Small and medium scale tour operators
 Large scale tour operators

The Testament® used:
 Extensive Demographic Research of the relevant business prospects
 Training Video and Engame® to train and engage marketing facilitators
 In-house technological tools like Market Acquire® to consolidate registration data along with pitch recordings and Geo-coordinates.
 Comprehensive Quality Check on the data received at the back end through stringent internal processes
 Follow up on-ground activities with Tele-Calling drive to increase retention

Results

 2600 visitors acquired for trade show in Mumbai
 3400 visitors acquired for trade show in Delhi
 Regional Visitor O-Ground Data

How The Testament® helps a waste management and sanitation trade fair gather 2200 visitors in one month using its Market Acquisition capabilities.

Challenge
The exhibition aims to bring businesses and stakeholders in the waste management, recycling and sanitation industry to allow them to network and create new growth opportunities. The event was to takes place in New Delhi
with visitors including hardware manufacturers, chemical manufacturers, government bodies and service providers.

The Testament® took up this challenge for the company.

Solution

The project involved 8 facilitators deployed over a period of 25 days in Delhi NCR. They approached builders,manufacturing companies, IT manufacturing companies, chemical plants and government ward offices in Delhi.

To ensure the quality of data and for zero-data loss, each on-ground facilitator is also equipped with MarketAcquire®, a tool developed in house at The Testemant® which ensures quality pitches and helps deliver and track the
on-ground activities.

Results

▪ 2000+ Visitors acquired in a month
▪ 80+ Government Wards attended as visitors
▪ Business Opportunities created for visitors and exhibitors