How The Testament^® helped a construction and infrastructure business exhibition gather 3500 visitors in one month.

Challenge

The exhibition showcases latest offerings in core categories encompassing concrete & construction, construction equipment, construction chemical, and commercial & industrial flooring. The event provides excellent opportunities to industry professionals such as Architects, Civil Engineers, Consultants, Contractors, Developers, Procurement Managers and Consultants from major construction and infrastructure companies to interact, network and exchange insights with exhibitors from across the industry. 

The event organizer required businesses to get a high footfall for the event in Mumbai. The challenge was also to bring in local visitors but also from other cities. The company employed the Testament^®’s expertise for this.

Solution

In order to achieve this goal, The Testament® activated 12 on-ground facilitators who reached out to concerned businesses in 11 cities namely Mumbai, Nashik, Nagpur, Delhi, Pune, Chandigarh, Belgaum, Ahmedabad, Baroda, Surat and Jaipur over a period of 27 days with 300 man days being invested for this. 

Apart from a training program that all facilitators undergo, they are also equipped with The Testament’s proprietary technology Market Acquire® to record the pitches, GPS location and photographs to validate the on-ground data collected.

Results

• 3500 Visitors acquired in 27 days
• Networking Opportunities for teachers
• Acquired Data for future exhibitions

How a trade show on the Kitchen and Bath Industry organised a trade show with 3500 businesses, with the help of The Testament^®.

Challenge

Trade fairs are strategic platforms, bringing the industry together. The trade fair in the Kitchen and Bath industry, organised by the client in context, creates such a platform, uniting both industry members with each other and members of the trade with their buyer and specifier groups. The trade fair is organised on annual basis in Delhi. In order to acquire visitors for the event, the client partnered with The Testament® to conduct an on-ground visitor acquisition drive across the cities of Delhi, Sonipat, Panipat, Dehradun, Jalandhar, Lucknow and Ludhiana.

Solution

After discussion with the client, the target business segment was fixed at:

• Ceramic stores
• Hardware stores
• Bath and Kitchen elements stores
• Architects
• Designers
• Real Estate developers

The Testament^® used:

• Extensive Demographic Research of the relevant business prospects
• In-house technological tools like MARKET ACQUIRE® to consolidate registration data along with pitch recordings and geo-coordinates.
• Training Video and ENGAME® to train and engage marketing facilitators
• Comprehensive Quality Check on the data received at the backend through stringent internal processes
• Follow up on-ground activities with tele-calling drive to increase retention

Results

• 3500 visitors acquired in 20 days
• Sold Out trade show
• Regional On-Ground Data for future trade shows

How The Testament^® helped a printing and packaging business exhibition gather 1200 visitors.

Challenge

The exhibition aims to showcase the latest machinery, ancillary and materials for the industry and act as launch pad for new products from manufacturers. The event is a global brand and enjoys a dedicated support of business in this industry worldwide.

The organizer looked to bring footfall to the event for which it required reaching out to printers, packaging companies and label makers in Delhi NCR. The Testament® stepped up to this challenge and leveraged its expertise in visitor acquisition.

Solution

To meet the objectives of the project, The Testament® deployed 8 on-ground facilitators over a period of 13 days. Equipped with The Testament®’s proprietary technology, Market Acquire, which helps collect pitches, location and photographs, the facilitators visited various businesses in the target group.

To correctly deliver the value proposition, these facilitators were also trained beforehand and monitored to ensure highest quality of delivery.

In total, over 100 man-days were invested in this project.

Results

• 1200 Visitors acquired in 2 weeks
• Business Opportunities for visitors
• Acquired Data for future exhibitions

How a trade show on the Baby Care Industry organised a trade show with 10,000 visitors, with the help of The Testament^®

Challenge

The baby care market in India is expected to grow at an annual rate of over 17% in terms of revenues during the 2014-2019 period to reach over $31 billion, from $14 billion. Trade fairs are strategic platforms, bringing the industry together. The trade fair in the Bath industry, organised by the client in context, creates such a platform, uniting both industry members with each other and members of the trade with their buyer and specifier groups. The trade fair is organised on annual basis in Mumbai. In order to acquire visitors for the event, the client partnered with The Testament^® to conduct an on-ground visitor acquisition drive across 21 cities of the country like Mumbai, Pune, Chandigarh, Kanpur, Lucknow, Kolkata etc.

Solution

After discussion with the client, the target business segment was fixed at:

• Supermarkets
• Gift shops
• Toy shops
• Baby products
• Maternity products
• Children’s clothing shops

The Testament^® used:

• Extensive Demographic Research of the relevant business prospects
• In-house technological tools like MARKET ACQUIRE^® to consolidate registration data along with pitch recordings and geo-coordinates.
• Training Video and ENGAME® to train and engage marketing facilitators
• Comprehensive Quality Check on the data received at the backend through stringent internal processes
• Follow up on-ground activities with tele-calling drive to increase retention

Results

• 10,000 visitors acquired in 2 months
• Sold Out trade show
• On Ground Business Data across the country

How a trade show on the services sector gathered 6000 businesses across industries, with the help of The Testament^®

Challenge

The client in context is one of the largest and oldest non-governmental body in the country with policy advisory as one of its primary functions. It also organizes trade fairs on various industries to spur buyer-seller interaction and give impetus to economic growth in turn and was in the process of organizing a mega trade show on the entire service sector. Approximately twenty-one industries were targeted for the show, and hence acquiring visitors across all industries was extremely difficult. For the process of visitor acquisition, the client partnered with The Testament^® to conduct an on-ground visitor acquisition drive across Delhi for 2 weeks.

Solution

The service sector was broken down to 21 specific industries. Some of them were:

• Information Technology Services
• Financial Services
• Construction
• Logistics
• Printing
• Media & Entertainment
• Manufacturing
• Organised Retail
• Architecture

The Testament activated 20 Facilitators for this project, for 25 Working Days. The facilitators were tasked with acquiring business visitors for the trade show by pitching about the value proposition of the trade show. They were trained on the proprietary technology tool of The Testament – ENGAME^®, which gamifies training to better engage the facilitators.

While acquiring business visitors, the facilitators were equipped with Market Acquire app, The Testament’s proprietary technology. While this helped the facilitators to ensure no data was lost in the process of acquisition, the company received constant on ground data in the form of Voice Recorded Pitches, GPS Tracked Location History and On Ground Photographs of the pitch.

The on-ground acquisition process was followed up by a tele-calling drive to all generated leads to increase lead conversion ratio for the client.

Results

• 6000 Visitors acquired in 25 days
• Education Pavilion visited by 15 Schools, 200 Students
• Extensive Brand Awareness