How a tailoring start-up acquired 350 customers on it’s platform, with the help of The Testament^®

Challenge

The organisation in context was a start-up providing tailoring services on demand across the city of Bangalore. As a newly founded start-up, the organisation lacked a large user base. As a part of its growth strategy, the company partnered with The Testament to on board customers on its platform without increasing its own headcount as an organisation.

Solution

The Testament^® deployed 2 facilitators for the customer acquisition drive, who were to conduct the drive across the city of Bangalore. The facilitators were provided training about the value proposition of the service, along with the data points required to register a user on the platform. The customer acquisition process was augmented with The Testament’s proprietary technology- Market Acquire^®. While this helped the facilitators ensure no data was lost in the process of acquisition, the company received constant on ground data in the form of voice recorded pitches, GPS tracked location history and on ground photographs of the pitch.

On ground customer acquisition was followed by a tele-calling drive to solidify the acquisition process for each customer.

Results

• 325 Users on-boarded in 6 days
• Successful Entry in the tailoring services segment
• Clear Insights into its target group

How a carpooling app got 50,000 riders on board its platform with the help of The Testament^®

Challenge

The company in context was a carpooling start-up, which allows users to share their rides with interested users travelling in the same direction. Although the app had a significant user base, there was tremendous potential for growth. The company decided to conduct a market acquisition drive across the country, without increasing organisation headcount, with the help of The Testament®. The target group for the company was intercity riders travelling between various metros of the country such as: Delhi-Chandigarh, Mumbai-Pune etc.

Solution

The Testament® activated 100+ Facilitators for over six months, across 4 cities (Delhi, Gurgaon, Chandigarh and Pune) for this project. The facilitators were trained about the carpooling app, along with the data points required for registering users on the platform. The task was challenging since the acquisition required the facilitators to work during early morning hours along highway junctions, since potential users for carpooling were high in number around these points. The Testament also conducted on-ground acquisition in and around popular junctions like Connaught Place, GTB Nagar, North Campus etc. in Delhi to supplement the drive along highway junctions. Data centres equipped with laptops and internet service were setup at these points (both popular spots and highway junctions) to help drive the user acquisition process. The facilitators were tasked with:

• Educate people regarding the benefits of carpooling
• Demonstrate the features of the app
• Acquire requisite details of the interested retailers for account creation

Results

• 50,000+ genuine user registration on the platform
• RS 10,00,000 increase in potential revenues
• Incisive Insights into its target market

How 4000 advertisements got posted on a C2C selling website in 60 days, with the help of The Testament^®

Challenge

As per industry estimates, India’s consumption GDP is estimated to grow to $2.5 trillion by 2021, of which, 10% will be online. Of this online consumption, a large chunk will be shared by the C2C space, which is largely unorganized in the country currently.

The client in this case was one of the larger C2C selling websites serving as an advertising platform for all kinds of C2C sales categories. As part of a regular market expansion activity, the client partnered with The Testament^® to increase the number of advertisements currently on its portal in 3 categories: mobile phones, computer/laptops and vehicles.

Solution

The Testament® deployed 5 facilitators for this project to work for 2 months across various commercial and residential areas of Bangalore. The facilitators were trained on The Testament’s gamified technology platform EnGame® about the company and its offerings. With training done, the facilitators hit the ground and scanned across Bangalore, targeting both residential and commercial areas. Prospective clients were approached and inquired for any selling opportunities available. For all interested leads, the facilitators were tasked with:

• Click photos of the property
• Provide description of the property
• Provide cost of the property

Once data was acquired, the facilitators posted the advertisements on the advertisement portal, on behalf of the customers.

Results

• 4000 advertisements in 40 days
• Huge Increase in website traffic

How a trade show organizer reached out to 30,000 students for its Gaming Industry trade show, with the help of The Testament^®

Challenge

With the increase in digital literacy, internet penetration and youth population of the country, the gaming industry is set to grow at a rapid pace. Currently valued at USD 890 million, the Indian Gaming Industry is estimated for the annual growth rate of 14.3 percent with mobile Gaming taking the lead at 71% share. The client in context is an organizer of trade shows in various sectors of the economy, gaming being one of them. The supply side for the gaming industry is met by animators, designers, gaming developers etc. while the demand side is met primarily by the youth population of the country.

Solution

The Testament® took a holistic approach towards creating awareness and generating leads for the event. The omnichannel approach consisted of:

• Social media marketing
• Direct mailing
• Cold Calling
• Establishing tie-ups with institutions

The target group for the event was the college going youth population of Delhi. To effectively target this segment,

The Testament® reached out to:

• 50 colleges in Delhi NCR
• All animation institutes of Delhi

Results

• Connection with 30,000 Students
• Widespread Awareness among its target audience
• Extensive on-ground data providing Insights into target industries

Leading cab aggregator acquires 1500 drivers in Delhi NCR with the help of The Testament® using its Market Acquisition Capabilities

Challenge

As the cab aggregator space in India heats up with intense competition between global and domestic players, it has become imperative for aggregators to on-board more drivers on its platform to gain competitive advantage. The company in context is one of the leading cab aggregators of the country on an expansionary growth trajectory. To fuel this growth, the company strategized to conduct an on-ground driver acquisition drive in partnership with The Testament.

Solution

For this driver acquisition project, The Testament® activated 20 facilitators across Delhi NCR for 3 months. Data Centres equipped with laptops and wi-fi networks were setup across important junctions which were to be used by facilitators for driver registration.

The facilitators were tasked with:

• Provide Information to the retailers regarding the service
• Demonstrate the features of the portals
• Acquire requisite details of the interested retailers for account creation

Once drivers were registered on the platform, they were then trained on the company’s process for effective operations, with The Testament’s training assistance services.

Results

• 1500 drivers on-boarded in 60 days
• Increased driver base in Delhi NCR
• Better process adherence by better trained drivers